Love them or hate them, hashtags have become a big part of the way we communicate with each other online. And they’re only going to become more pervasive thanks to the latest changes being made to Facebook.

There had been rumblings about Facebook fully embracing hashtags on their platform for a while now. And really, people have already been using hashtags on the site for a while. Facebook is just giving hashtags greater functionality, by making them searchable and turning them into clickable links. Once clicked, a hashtag will not bring up a feed of posts that have been used with that hashtag. Facebook has already started rolling out the changes, but they won’t be in effect for all users right away. Facebook will begin rolling out the changes today, but they won’t be in effect for all users.

This new development can help businesses in several ways. First, while Facebook hasn’t announced this feature, it’s to be presumed that they will be offering advertising space in the trending hashtags section. This will give businesses a chance to engage and be noticed by potential customers while participating in timely discussions. And secondly, it will give businesses the opportunity to monitor popular conversations and produce related, engaging content.

It will take a while to see just how big of an impact hashtags will have on Facebook, so stay tuned for more info.