Data Privacy: What is it and How to Protect Your Data?

What is Data Privacy?

Data privacy deals with personal information that is obtained on the web, whether that is personally identifiable information (PII) or personal health information (PHI). It is a branch of data security that focuses on the way that data is handled specifically in regards to consent, notice and regulatory obligations (1). 

Why is it Important?

Data Privacy has become an increasingly important issue for companies to address. Closely held company data is one of a business’ most important assets. Data is useful for mapping company performance, making decisions and solving problems faster, improving overall customer experience and measuring the success of your company (2). It provides market insight and competitive intelligence that can give it an operational advantage in its industry.

Data Breaches Have Consequences

There are a variety of ways that a data breach can affect your company negatively. The first that will come to mind to most people is the financial repercussions of the breach (4).

 

These financial repercussions factor in a few different ways:

  • reimbursing affected clients
  • response efforts for breach
  • investigating the incident.

 

A negative impact that is less notable, but equally devastating is the reputation damage it inflicts on your brand. Regaining customer trust is difficult after a data breach. There will likely be customers lost during that time period as people become much more reluctant to use your company (4). These effects may not be permanent, but the time and cost to repair the damage can be significant, so it is important to not overlook the reputational impact data breaches cause.

The Alarming Rate of Data Breaches

Data breaches have become fairly common in this day and age. In fact, in 2018, it was reported that approximately 1.244 billion people in the US had their data breached. These data breaches resulted in 466 million records being exposed. That year, nearly half (46%) of US firms had reported a privacy breach. And making matters worse, 77% of IT professionals said that they did not have a plan if a cybersecurity incident occurred (3)! With nearly half of firms reporting cybersecurity attacks, there must be an increased sense of urgency, seriousness & awareness given to cybersecurity. Better prevention and resolution plans to buffer attacks require such focus and resolve.

How Can You Protect Your Data?

Now that you understand the negative effects a breach can have on your company, how can you prevent them from happening?

 

Here are a few tips to help secure your data:

 

  1. Employee Access & Education – Employees tend to be the easiest (and first) route for cybercriminals to access your data, so making sure that only authorized employees have access to crucial data is important. In addition, educating your employees about data breaches and the steps that they can take to ensure they’re only clicking on secure links and emails is critical (5). 
  2. Backup Servers – Having backup servers that can replicate your data is a good preventative measure. This will prevent large data loss that could occur from a breach (5). Ransomware attacks (where data is forcefully encrypted and held for ransom) can be alleviated when backup servers are employed.
  3. Obtaining Data Privacy Software – There is a variety of different software, like SiteLock, that you can purchase in order to protect your site against data breaches. The software SiteLock detects and automatically removes malware and other infections. It also has the ability to increase web speed by as much as 50%.

Contact us at 3PRIME to protect your website with SiteLock!

 

Data Privacy isn’t just good policy, it’s brand awareness

Data privacy deals with some of the most important personal information that users can provide online. Obtaining this data is extremely useful for companies, as it factors into a variety of different things that help to improve overall customer experience, determine corporate policies, and business operations. The way this information is being stored and protected is essential for companies.

Cyber attacks that resulted in data breaches have become increasingly common, affecting nearly half of US firms. These breaches can have serious effects on a company’s operations and its brand image. 

Make sure that you have preventative measures and solutions in place so that these types of data breaches don’t happen to you! A byte of prevention is worth 1.244 billion people needing a cure!

 

Sources:

www.varonis.com/blog/data-privacy/

www.towardsdatascience.com/how-important-is-data-for-your-business-c15a35c6935e

www.statista.com/statistics/273550/data-breaches-recorded-in-the-united-states-by-number-of-breaches-and-records-exposed/

www.itgovernance.co.uk/blog/the-damaging-after-effects-of-a-data-breach

www.entrepreneur.com/article/332794

aio-seo pack for wordpress and the %post_title% as text

I ran into this issue for someone this week when cleearing out issues from Google webmaster tools. specifically I was trying to remove the problem of duplicate descriptions for web pages from their blog posts. here’s what All-in-One-SEO has for the meta description setting:

normal-description

Here’s what I wanted it to do:

description-with-%post_title%

But what it did was put add this text to the beginning of my meta description tag!

I tried several other combinations, no luck. so I contacted the plugin developer and said:

Referring to this thread:
I have a client using this plugin, the free version, and I cannot get the meta description in posts to display the %post_title%. I was wondering if this bug was fixed in the pro version.

In their second response I gleened the following solution! Put this as your description:

description-with-%wp_title%

And Viola! My post title, pulled in using the variable “%wp_title%” is included in my meta description. Thanks Semper Fi Web Design, great plugin and valueble support responses!

Excel Running Slowly after Windows Update MS11-021

Excel Running Slowly after Windows Update (MS11-021 Office File Validation Add-in)

If you are running Excel 2003 on Win XP/7 and attempt to open workbooks across a network, you may be experiencing a pretty dramatic lag in file openning.

If so, the bug is outlined on the Microsoft website here: See: http://support.microsoft.com/kb/2570623

Fixes can be found here (h/t to steveit.ca for finding these)

http://steveit.ca/2011/07/14/excel-2003-files-slow-to-open-after-windows-update/

http://pariswells.com/blog/tag/windows-xp-excel-2003-slow-opening

http://community.spiceworks.com/topic/146154-ms-excel-hanging-when-opening-a-file-after-recent-ms-security-updates (discussion thread)

What is a bot

We build websites for business in Connecticut and many other locations. A recently launched website has started to get form spam, which is an unfortunate fact of life if you want to make it easy for visitors to fill in forms (i.e. no CAPTCHA). Seeing it come in, (Yes, we monitor our forms for spam so business owners can be alerted to activity and what it means), I alerted the owner that this was just spam and could be ignored. A bot had spammed his form and it was not a particularly concerning event.
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Adwords reading for beginners

I believe I am spending about $2 per click with Google but some of the site is a little confusing and it seems that I might be wasting my money … Is there a good source of information to help learn setting up adwords that you would suggest?

Here’s a couple of sets of results:

adwords+setup+guide+”best+practices”

adwords+setup+guide+”quality+score”

Pay the most attention to google forums and webpages for learning how to navigate the platform.