Conversion tracking can be very valuable, but requires planning to execute properly. To properly set it up, you need to define specifically what constitutes a “conversion” meaning what action would a website visitor have to have taken that would indicate that they took a concrete step in the buying process.
Considering a general “brochure” or non-ecommerce website, here are examples of a customer that converts:
Submits a Contact or Quote Request form
Submits an Appointment or Reservation Form
Visits a Specific page
Signs up for Newsletter
What is key is that for each of these “actions” there must be a unique URL, a Thank You page, for each, where we can place “conversion code”, or at least define that URL as only being visited upon a successful conversion. This means that if that code is loaded, that specific conversion just happened, and can be tracked.
There are 2 ways that this can be setup:
Goal Conversion in Google Analytics
Once we define the steps that would have to happen for the conversion to have taken place, we define each URL that would apply as a “funnel” in Google analytics. As long as the regular analytics code is on all pages of the website, you don’t need extra coding, you just need to be sure that you have unique URLs for each step in the process.
To set this up, we’d install google conversion code from adwords on each of the “thank you” pages for each action. Then in adwords, we can see which keywords are converting.
The first step is to clear any roadblocks, like making thank you pages, and define specific URLs that constitute a conversion funnel, or path a visitor takes through a website on the way to being a successful conversion.
Who ever stumbles on to this post, if you do nothing else in this day watch this and feel good that there are those out there trying to help others with wonderful affordable tech!! Might want to make sure there are some tissues handy. Happiness and Joy!!
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Brought to you by the letter M, and our friends over at Mutual Mobile
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(Comment by Amcr: I don’t agree with Gartner on this one. Yes hybrid is handy, and yes it makes for a single code base to work with however like a digital recording versus an analog one, native is best. There is a gap in the functionality, flow and performence of hybrid apps. You often need to use all kinds of silly frameworks in order to have some of the cool elements that are present in a native application. The bottom line is this. If you dont have two piles of cash to spend on native apps (one pile for IOS and one pile for android) than a hybrid application is the choice. If on the other hand, you have the cash, and want performence then native is the way to go. The outside of your budget, the next major variable that will determine which route is best for your app is function. What does your app do? Is it a simple information consumption app? Lots of query’s, list views and general business logic sort of stuff? If so then yes hybrid might be a good choice. BUT!! If you are looking to push the boundaries of what a user interface can be or how data might be transformed, then native is place to be.)
Anyone familiar with search engine optimization knows that the landscape and the methods employed are all changing. With recent updates by Google like Panda, the focus has been squarely placed on the importance of content in website rankings. Here at 3PRIME, we’ve always focused on quality content creation as part of all of our marketing efforts, which has helped us thrive in this ever changing environment. But are you wondering what the varied moving parts of an effective content marketing machine look like? If so, take a gander at the infographic below. Continue »
Here’s a question about the organic search report in Google Analytics we get occasionally:
Do you know of any reason why in Google Analytics we cannot see a search term that is gaining us clicks? For example, I was looking at April 1-9 and the number 1 search term for our business website is “not provided”. Just curious as to what this means.
“Not Provided” refers to a visitor whose privacy settings prevent their information from being recorded by Google analytics. The primary type of visitor who falls into this category is someone who is logged into their google/gmail account.