Everyone in the business world realizes few things are more important than brand security and secret recipes can go a long way. That’s why there was a bit of commotion over the possibly of Coca-Cola’s secret recipe having been outed by the folks at This American Life.
You can read the full New York Times article here.
In the article, the basic ingredients are laid out, but as with most things in life, the way it all fits together is crucial. According to the article, only two people at Coca-Cola know how the soda’s secret ingredient, 7x Flavor, is mixed. And these two mix-masters never fly on the same plane in case it crashes. This is serious stuff people.
For more insight into secret recipes, we asked one of our recent web design clients, County Soda Inc., to share some of theirs—but they’re not talking.