Do you do things a bit differently?

If you think out of the box then you’re not alone. Recently we came across a story about flat hot dogs in The Star. It highlighted how off beat and original ideas can really turn into prosperous decisions. You compete with thousands of other businesses and the only way to win is by taking your own angle on a common offering. Differentiating yourself from your competition pays dividends. By doing this you create buzz for your business and you give people stories to tell.

There’s a similar article in the New Haven Independent about the Caseus Cheese Truck–which uses Twitter to relay its location every day and in doing so has garnered a loyal following. This shows that you’re bound to see increased profits whenever you’re able to get people excited about and involved with your brand. So if you do things a bit differently just think about the burger shaped hot dog and say “why not?”