Author: Zubin Doshi

  • Acxiom: Local Search’s Most Influential Data Aggregator

    In our last post, Factual: A Key Player in Local Search, we talked about the data aggregator Factual and its impact on local search marketing. In this post, we will discuss Acxiom, a more established and prominent data aggregator. About The Company Acxiom is a publicly-traded company that was founded in 1969. The company is headquartered…

  • Factual: A Key Player in Local Search

    Local search directories (such as Google My Business, Yahoo Local, and Bing Places) get their information on business from several key sources: The primary source is the companies themselves. The second source is users who submit information (such as photos) about business. The third source is other local search directories. The fourth (and often most overlooked source) is from…