When a company has some news that it wants to share with the media, it uses a press release. For decades, this method of disseminating company news has been utilized successfully. Thanks to the Internet, press releases can be conducted on a digital platform and contribute positively to the SEO effort for a website.
How can press releases be valuable to you from an SEO perspective?
A press release is indirectly and directly valuable to your website. It can add value to your website directly when Internet users click on the press release link in the search engine results and arrive at your business website. In this way, your website gains an increased number of visitors. The press release helps your brand value to increase by creating some buzz and awareness for your business.
Indirectly, your press release can give you benefit by being quoted or presented in another website or blog. If it is posted in an influential website, the readers will go through it and head on to your website. If they find that it is unique, eloquent and beneficial, then they will recommend it to other websites and your business brand value increases exponentially. As a result, your business becomes more well known on the Internet and everywhere else. As such, it is clear that press releases normally give you some SEO benefits. They include:
- Real and natural backlinks from other websites or blogs
- Increase visibility and readership for your website
- A stronger brand
- Increased number of traffic to your website
Strategic targeting when you write press releases
Your press release should be written for online readers. You should ensure that your PR firm in San Francisco firm does not write it for search engines. Some PR companies write releases int his way by stuffing too many keywords in the content. When they do this, the overall product does not effectively communicate the company message. As such, you should use keywords carefully. Here is how to do it.
Strategic keyword placement
First of all, ensure that you pick out the most ideal keywords and keyphrases for your press release. These should be words and phrases that clearly describe your business, your product or your service. After you identify these keywords and phrases, you should use them sparingly in your press release. If you put too many of them, then it will be flagged by the Googlebots and your website can be demoted in the ranks. As such, it is important to place keywords sparingly in the press release for maximum impact.
It is very possible to use press releases for SEO purposes. If handled properly, these releases can inform Internet users about your business. Simply follow the above tips and tricks while using the press releases for this purpose and this will help you to achieve SEO for your website.
Fetty Schuman is an SEO expert. She works with one of the top PR firm in San Francisco firms and delivers exceptional work for her clients. She is considered an authority on how to utilize press releases on the Internet for SEO purposes. Her opinion is presented in magazines, websites and blogs.