Once again your weekly collection of Mobile News is brought to you by our friend over at Mutual Mobile
This week, Instagram integrates video to its app in an attempt to defend itself against Vine. But is it a smart move? Plus: new data from Forrester on Glass, a first look at iOS 7, and more.
News and Insights
Video Killed The Instagram Star – TechCrunch, In an attempt to overcome Vine, Instagram has added video. But is it a smart move?
Forrester: Google Glass Will Be the Next iPhone (But Now it’s Just a Newton) VentureBeat, A new report says roughly 21.6M Americans would buy Glass.
A Week With iOS 7: The Search for Innovation Amid Renovation – BGR, Does Apple’s bold new mobile vision pave the way for innovation?
Think ‘Mobile Unique’ To Deliver Mobile Delight – CMO, Move beyond “vanilla” mobile apps, and personalize the experience for users.
Disruptions: Mobile Competition Shifts to Software Design – New York Times, Software, not hardware, is allowing mobile companies to leap over competitors.
Gauging the Natural, and Digital, Rhythms of Life – New York Times, The Big Data health impact of wearables is going to be significant.
Apple Scores $30M iPad Deal With L.A. Schools – Mashable, Los Angeles public schools plan to equip every student with the device by 2014. (If you wanna get a better understanding of what this means to education http://www.redefiningliteracy.com/what-is-ilit)
Research
Smartphones And Tablets Have Revolutionized Consumer Connections – MediaPost, 45.3M US consumers watch video on their mobile phones.
How Mobile Is Shaping Global Digital Behavior – eMarketer, Comparing most popular activities across smartphones, tablets, and PCs.
Online Customer Experience Still Easier to Understand Than Mobile, Say E-Commerce Execs – Marketing Charts, Many execs believe it’s simply harder to deliver positive mobile experiences.
88% of Smartphone Shoppers Have Negative Experiences – Mobile Commerce Daily, “If you don’t do it right, customers will go to a competitor.”
Connected Car Market to Take Off – Mobile Marketer, Over 35M car shipments in 2018 will come with embedded mobile technology.
