This Week’s Must-Read Mobile Headlines // June 17

Bought to you from our friends over at Mutual Mobile

Last week, Apple held its annual World Wide Developer’s Conference. We dive into some of the biggest announcements: a groundbreaking new “flat” redesign in iOS 7, new Macs, iOS for cars, and more.

News and Insights

Apple Debuts iOS 7, OS X Mavericks, and New Macs: Everything You Need to Know – The Verge, All the top news from WWDC, in one place.

Cook Unveils Mission Statement, iOS 7 Gets Colorful, New iPhone – Forbes, A few of the things that happened around Apple this week.

How Apple’s iOS 7 Changes Everything For App Designers – ReadWrite, Everything app designers know has been tossed out the window.

Why iOS 7 Looks Unfinished (Spoiler: It’s Because It’s Unfinished) – TIME, A collection of top mobile analysts’ thoughts on the new OS.

Why Do Super-Elite Customers Get All The Attention? – Forbes, How to use big data and mobile to delight both the “super-elite” and regular joes.

With Wearable Tech, Human Behavior is Now a Design Problem – GigaOM, Wearable devices will be able to influence our behavior in ways both good and bad.

Saks Deploys 2,000 iPads in Stores, to Launch OFF 5th Website in Fall – RIS, Saks’ multi-channel shoppers spend 3-4x what single-channel shoppers spend.

Mobile Marketing Isn’t About Screens or Devices, It’s About Behavior – AdAge, Consumers move fluidly across devices and platforms; brands must do the same.

Research

[Infographic] Mobile at WWDC – The Push, The buzz, the snark, the hits, and the misses from Apple’s annual conference.

A Day in the Life of a Mobile Consumer – Flurry, How consumers are using apps throughout the day, and how it relates to wearables.

82% of eCommerce Merchants Not Tracking Mobile Sales – Mobile Commerce Daily, The majority of merchants don’t know whether a purchase comes from mobile or PC.

One-Third of Americans Now Own Tablet Computers – New York Times, The fastest-growing segments: affluent households, college graduates, parents.

Smart Mobile Devices Account for Small Share of TV Viewing – eMarketer, Only 2% of total TV viewership occurred on a tablet or smartphone.