Here’s a question about the organic search report in Google Analytics we get occasionally:
Do you know of any reason why in Google Analytics we cannot see a search term that is gaining us clicks? For example, I was looking at April 1-9 and the number 1 search term for our business website is “not provided”. Just curious as to what this means.
“Not Provided” refers to a visitor whose privacy settings prevent their information from being recorded by Google analytics. The primary type of visitor who falls into this category is someone who is logged into their google/gmail account.