Mobile News Roundup – April 8 // “Facebook Home” Arrives



» courtesy of: Mutual Mobile

Facebook unveiled “Facebook Home” this week, along with special Android-powered HTC smartphones. WIll the social network will change the face of mobile, or is this merely a gimmick? Plus: why some analysts think Microsoft may succeed in the mobile enterprise.

News and Insights

Home: Facebook’s Bold New Vision For Social Smartphones – Fast Company

Facebook Home isn’t quite an app, but it isn’t an OS either.

Mark Zuckerberg on Facebook Home, Money, and the Future of Communication – WIRED

The social network’s founder on how Facebook is upping its mobile game.

 Apple to Begin iPhone Production This Quarter – Wall Street Journal

Apple is reportedly working on a refreshed iPhone, as well as a cheaper model.

 Retailers Leveraging Mobile to Deliver Hyper-local In-store Advertising – Mobile Commerce Daily

Retailers are using indoor location tech to learn more about their customers.

 Nordstrom Aims for Increased Mobile Spending via App Updates – Evins

A look at how the retailer is influencing “digital word-of-mouth marketing.”

 Inside Citi’s Mobile Strategy – Digiday

The financial institution unveils its mobile banking strategy for consumers.

 The Top 5 Things the Mobile Enterprise Needs – VentureBeat

Industry executives voice the need for security, apps, BYOD, and more.

 CIOs Must Move From ‘Mobile First’ to ‘Mobile Only’ – CIO

Four forces, CIOs say, are coming together to define the future of mobile.

 The 5 Biggest Mistakes in Mobile App Marketing – KISSMetrics

Best practices in mobile app design, marketing, user retention, and more.


Microsoft to Make Leaps in the Mobile Enterprise – CIO

35% of enterprises are planning to develop apps for the Surface tablet.

2.4 Billion Computing Devices Will Ship This Year, Forecasts Gartner – CIO

Android is expected to remain the most dominant operating system.

The Mobile War is Over and the App Has Won – VentureBeat

Flurry Analytics: 80% of mobile time spent in apps, mobile web left behind.

 CPG Brands Up the Mobile App Ante – eMarketer

3 out of 10 CPG companies have implemented more than 5 apps.

 Sizing Up Mobile Use By Form Factor – MediaPost

Flurry Analytics analyzes at app use on tablets, phablets, and smartphones.

 54.3% of Androids Run Ice Cream Sandwich or Jelly Bean  – GigaOM

Over half of all Android devices are finally running Android 4.0 software or better.