We were notified by Best Buy that the company they use to send emails to their customers had some of their files compromised. Best Buy claims the files only contained customer’s email addresses and that no other information was accessed.
The entire email was well written, upfront and honest. It’s a great example of a company treating their email recipients with respect. Hopefully, nothing serious comes of this breach but as far as public relations go they made a good first step.
If you’re interested in all things related to email marketing, like newsletter design, writing, list management and more, contact us! Good news or bad—make sure your message is reaching your customers in the best possible way.