Facebook has been busy rolling out changes, like new layouts to their Fan Pages, which you can try out now. But the newest update was done to their Like feature. Now Likes will act more akin to Facebook’s share feature. When someone Likes a page on your website, a link to it and an image of your choosing, will show up in the users news feed and on their wall. It’s a great way to gain additional prominence to your website, and when someone likes it, the website page will become a part of Facebook. Here’s what Facebook has to say about the change:
Your page will appear in the “Likes and Interests” section of the user’s profile, and you have the ability to publish updates to the user. Your page will show up in same places that Facebook pages show up around the site (e.g. search), and you can target ads to people who like your content.
You can read about the change to Facebook’s Likes in detail, as well as review ways to implement them here.