Article on Ford's Turnaround posted on CarTransport

Yesterday, an article written by 3PRIME’s content writers went up on, a car transport company domain operated by 3PRIME. The article examines Ford Motor Company’s financial decisions in the run-up to the 2008-9 recession, and the way that the company’s decision to reject public bailout money presented it with a unique marketing opportunity.

The decision elevated the company in the eyes of consumers, and Ford used the opportunity to rebrand by combining the new-found goodwill with a fresh redesign of their automotive offerings, as well as innovative products such as industry-leading hybrid vehicles. Read the entire article at link.

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