What’s the best advertising platform for segmentation campaign on TV?
– Maurilio A. 24 / M / Niteroi – RJ, Brazil
Not sure how this relates to SEO but here we go!
If you are advertising on TV, you probably have ample finances to build keyword specific domains. I am not at all familiar with marketing practices in Brazil, but I would guess that internet access is no where near as common as TV access, let me know if that’s not true.
If internet is more common with the affluent, you could have in mind that you build on the brand you advertise on TV but use your internet marketing strategy to highlight benefits of greater importance to those that have regular access to internet.
Follow these steps to bolster your TV advertising campaign with good search engine marketing
1) Identify keywords that people search online for whom you want your brand to appear
2) Purchase domains with those keywords in them, one for each major keyword phrase
3) Setup a simple website on each of these domains.
4) Ensure these websites provide methods for visitors to follow up with your company and gain greater familiarity with your brand.
We wish you all the best!