As a web solutions company, we create blogs for our customers, create blogs as alternatives to websites, and write on our client’s blogs about their businesses.
We also sponsor blogs that receive good traffic by buying advertising on them. The ads are usually separate from the content, and clearly sponsored.
What gets me about this is that the FTC is really picking on some bit players by focusing on bloggers. If they want to protect consumers, they should start by demanding an accounting from government contractors and STOP SPENDING SO MUCH MONEY!
If it’s misleading consumers to not disclose financial incentives and affiliations this should be applied first to TV media on the “news” networks.