FTC Stepping up to the (blog)

On Ars: FTC Hoping to Crack Down on Bloggers

As a web solutions company, we create blogs for our customers, create blogs as alternatives to websites, and write on our client’s blogs about their businesses.

We also sponsor blogs that receive good traffic by buying advertising on them. The ads are usually separate from the content, and clearly sponsored.

What gets me about this is that the FTC is really picking on some bit players by focusing on bloggers. If they want to protect consumers, they should start by demanding an accounting from government contractors and STOP SPENDING SO MUCH MONEY!

If it’s misleading consumers to not disclose financial incentives and affiliations this should be applied first to TV media on the “news” networks.

Your thoughts?

2 thoughts on “FTC Stepping up to the (blog)

  1. Yeah, because obviously us dopes need Big Brother watching out for us – there’s no way we could figure out on our own if someone was sponsoring a product, and obviously shady backdoor sponsorship always results in the inability of the consumer to make wise choices.
    Sure is good that we have our government!! Otherwise I wouldn’t know which kind of toilet paper to buy, and I’d be left to my own devices!

  2. Shoot, I just went out and bought some flooring….. It was weird, like I couldn’t control myself!! I don’t know what I’m gonna do with it, but…………