People may have trouble justifying their work with social media purely from a traffic basis.

However, the greatest benefit, besides brand building and of course sales, is in great relevant, timely links often from a great number of sources.

With that in mind here are 3 tips to help guide your work.

1. Always make sure that what you publish is a permanent URL. This means that links to your post or items within your post provide a lasting benefit.
2. Use software and plugins that automatically distribute your content on the networks the provide linkbacks (twitter, digg, reddit, facebook)
3. Make sure that your content provides a balance of personal and business information. It is this balance that makes your social media persona interesting and attractive!