Posts Tagged ‘seo’

So you’ve decided that you want to include the use of videos in your SEO and Social Media Marketing strategies. There are a few things which you must learn in order to ensure that this strategy actually works in your benefit. First, you must learn how to optimize videos for YouTube so that they get discovered. Currently, there are approximately 20 hours of video added to YouTube every minute. Setting up your video so that it will actually be seen is crucial to the success of this strategy. Here are a couple of things to keep in mind when optimizing your videos.

Be sure to do keyword research. One way to do this is by utilizing
YouTube’s auto discovery feature. This feature allows you to type
part of a phrase into the search box and has an auto-generated list
of popular searched phrases and words.

Another similar feature to use (and it’s free), is the keyword suggestion
tool. This tool, which can be located on YouTube, also assists with
choosing the most appropriate key words / phrases.

Once you’ve gone ahead and identified the appropriate keywords
people are searching for, it is important that these words are found
within your video’s title, description, and tags.

The second step in successfully using YouTube in SEO and social media marketing strategies, is learning how to create videos for YouTube that will actually get watched. The key here is to be sure and create a compelling opening to your story / video. It is generally within the first 10 seconds that the viewer will decide to either continue to watch, or continue on. The idea is to engage the viewer by creating an opening which will hold their attention. Decide the way in which you want to convey your story, and then keep the pace up.
There are a few different ways to create compelling / engaging videos. Here are a few of the most common/successful approaches:

Face – to – Face Interviews (2 People)
Humor – Appeal to a sense of Humor
How-to-Videos / Techniques
Music Videos (If you can figure out a relevant way of putting it together)

Within YouTube, there are various channels, each containing a variety of videos, in most cases fairly related to each other. Currently, the Universal Music Group channel is the top rated channel. The second most popular channel, which usually comes as a surprise to most people, is known as the Expert Village channel. The Expert Village channel deals predominantly with How-to-Videos. So, while putting together a music video may prove to be a bit of a tougher task, How-to-videos are also extremely popular on the YouTube scene. Once you’ve managed to identify all success factors, decide which is the best choice for you, and pursue accordingly.

The third and final portion of this process is found in discussing the sharing of your video. This can be exceptionally useful, and can be completed in a variety of ways. A few examples of ways in which you can pursue having your video shared includes:

Emailing friends/associates regarding your video.

Embedding your video in a blog – do this by “including a snippet of text that is included when you finish uploading your vehicle.”

Tweeting about your video is also very helpful.

Uploading your video to Facebook is another successful technique.

Perhaps one of the most important aspects of sharing your video leads back to the quality of the actual video itself. Your video must be interesting, causing those who come across it to not only like it, but you want them to like it so much that they share it with friends, family members, and co-workers. Another good place to start promoting is within the YouTube community. Support other user’s videos by sharing and commenting, and they will in turn provide similar services. Also, if you can manage to promote your video beyond the YouTube community, you should do so. Usually blogger’s are good places to start, as they can share with all their readers, providing you with some extensive exposure.

By following these steps, you will have a much better opportunity to successfully incorporate your videos into your SEO and Social Media Marketing strategies. Each step will help you work towards the results you desire.

Do you have a business? Do you have a website? If you do, great, if not—you might want to think about it. The internet is the wave of the future and all. But those of you out there with a business website, are you sure you’re getting the most out of it? In the business world everyone wants more and the secret to online businesses is knowing how to get the most out of the internet.

That’s where 3PRIME’s web consulting service comes in. It’s true that there are great databases of information out there (just ask Google) but the great thing about consulting is that you can find dedicated, skilled technicians who already know all there is to know about creating a successful website. 3PRIME won’t keep all of this knowledge to themselves however. The entire point of consulting is providing tools to improve our client’s business. This process works best if our clients take ownership of the work done. We feel that consulting fails completely if one party becomes dependent on the other. We’re not saying you’ll be responsible for all of the work however. For sites with specific needs we’re able to determine a fixed price for hourly SEO services. We have experienced in-house content writers, coders, graphic designers and internet marketers at your disposal.

For more information you can visit our consulting service page.

And check out this site to educate yourself about what to expect before you seek web consulting.