Inspire » google

Google Buys Zagat, But What Does This Mean For YOU?

TheRazor — Sat, 10 Sep 2011 00:14:41 +0000

Here at 3PRIME we’ve taken a dedicated approach to Local Marketing. Much of the reason we’ve gone this route is because of Google’s focus on connecting users with local businesses. In large part, this change has seen the rise of Google Places, where businesses show off their location as well as reviews submitted by customers. Google has just taken a step to increase the importance of their local listings by purchasing Zagat Ratings. You may not recognize the name Zagat (they publish the skinny, red rectangular books on the end caps in book stores) but it’s a respected global company which gathers customer reviews on all things dining.

The obvious guess is that Google acquired Zagat in order to take advantage of the company’s reviews, integrating them into their Places pages. Currently Zagat’s reviews are available via subscription on their site or in their books. This gives the company an opportunity expand further into new media and it gives Google a quality content provider. Only time will tell for sure just how Google positions Zagat. For further information check out this Search Engine Land article.

Google Place Optimization for Washington Memorial Funeral Home

TheRazor — Fri, 11 Mar 2011 21:39:14 +0000

3PRIME recently started work for Washington Memorial Funeral Home. They’re based out of North Haven and they are yet another local company that we’ve had the pleasure to work with. Washington Memorial takes great pride in their work, and their attention to detail in all aspects of services is second to none.

As a small company, 3PRIME eagerly supports other small businesses. One way we do this is with Google Places Pages—by claiming and optimizing them, and then promoting them to help our client gain more popularity. So please take a moment to check out the Washington Memorial Google Places Page.

And if you’re a small business have you considered how an optimized local listing in Google could help your businesses? If you have any questions, please contact us.

3PRIME creates Google Places for Image Paint & Power Washing

TheRazor — Fri, 11 Mar 2011 21:09:32 +0000

Google connects millions of people each day to a wide array of different businesses and services. One of the interesting ways they do this is with Google Places. 3PRIME has been setting up and optimizing Google Places accounts for our customers for over a year now.

Our Google Places service includes claiming and optimizing the places pages, and then promoting them through a variety of methods that have been tested to offer the greatest benefit for our clients. Recently, 3PRIME set up the Google Places account for Image Paint & Powerwashing. They’re based out of Brandford, CT and as always, we’re honored to work with a local company.

3PRIME Google Profile Page

TheRazor — Wed, 09 Mar 2011 01:03:29 +0000

If you guys get a chance, take a look at the new 3PRIME Google Profile page. On it you’ll find some photos of quality team building exercises and several other interesting tidbits. We think these profile pages are pretty neat, what do you guys think? Let us know in the comments below.

Do people still say neat?

Google Classic

Zoic — Wed, 23 Feb 2011 19:25:56 +0000

SEO used to be a lot harder in those days… Link-building brochures alone took weeks to compile. Via Tumblr.

Have you seen: Gmail Muted Bottom

ryan — Fri, 19 Nov 2010 20:34:15 +0000

Have you seen this? I think it’s like “just shy of spam”.

What do you think?

All Your Image Are Belong To Us

TheRazor — Fri, 23 Jul 2010 18:23:35 +0000

Has anyone seen the new Google Image search lately? I did one today and it was honestly jarring at first. I had a severe “Wait, where am I?” moment and I had to check my URL. The image description and titles are gone, unless you scroll over one, which enlarges it and makes it “pop out” from the rest of the results. Also, moving from one results page to another is seamless and I can scroll from page 1 to 20 in about ten seconds.

The new results page for image searches is really aesthetically pleasing (don’t believe me? Check out this search I did on waterfalls) and I wonder if this is a sign of things to come. What do you guys think?

Google Everything Alerts Tip

ryan — Fri, 11 Jun 2010 12:36:48 +0000

I mainly use Google alerts for Link alerts, to see when Google “publicly” acknowledges that they have discovered a link to a specific domain or URL. I also use web alerts to find instances of content mentioned certain phrases.

Google has now announced that they are re-naming these. So now web alerts will be everything alerts, and most likely we won’t experience any significant change in our usage and benefits from this free service.

I do think it is notable that this follows the changes to their SERPs, the pages on which valuable keyword placed results are displayed to potential customers. As SERPs become more varied, displaying “everything” results (video, blog comments, items from gmail connected users) this has got expose in greater detail the way that they connect all this recorded content together around it’s keywords, and fence off what is “of interest” for you, as the creater of the everything alert.

Google – We’re way up your ass

ryan — Mon, 22 Mar 2010 20:11:42 +0000

Enjoy!

Google launches Internet Stats on Google.co.uk

ryan — Wed, 23 Sep 2009 18:24:39 +0000

Looking for Internet statistics? Google, probably as a response to searches for statistics websites, went ahead and created a portal for viewing internet statistics on core subjects like

Macro-economic trends
Technology
Consumer Trends
Media Consumption
Media Landscape

We have only begun to see what this can do but the most intriguing opportunity to us is the ability to submit statistics to google.

We are considering utilizing some of our clients extensive industry experience and authoring informational articles on statistics that we can back up and then submitting them.

What statistics would you offer?