Posts Tagged ‘Facebook’

The short answer is yes FB has implications on rankings. The big question is how you use it.

1) Improve the placement of your FB page
2) Trying to use FB to improve the placement of your website.

If your goal is #1, then there are various traditional SEO activities you can do. You then need to concern yourself with what people can do once they get there.

If you are only worried about #2, then the only thing to do is to get the FB pages ranked more highly, so that the few links to your website are worth more.

In either case you’re going to be building the prominence of the FB page, but why you are doing it is the most critical question to answer. This will determine your course of action.

Facebook has been busy rolling out changes, like new layouts to their Fan Pages, which you can try out now. But the newest update was done to their Like feature. Now Likes will act more akin to Facebook’s share feature. When someone Likes a page on your website, a link to it and an image of your choosing, will show up in the users news feed and on their wall. It’s a great way to gain additional prominence to your website, and when someone likes it, the website page will become a part of Facebook. Here’s what Facebook has to say about the change:
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