Facebook Hashtags and Your Business

Love them or hate them, hashtags have become a big part of the way we communicate with each other online. And they’re only going to become more pervasive thanks to the latest changes being made to Facebook.

There had been rumblings about Facebook fully embracing hashtags on their platform for a while now. And really, people have already been using hashtags on the site for a while. Facebook is just giving hashtags greater functionality, by making them searchable and turning them into clickable links. Once clicked, a hashtag will not bring up a feed of posts that have been used with that hashtag. Facebook has already started rolling out the changes, but they won’t be in effect for all users right away. Facebook will begin rolling out the changes today, but they won’t be in effect for all users.

This new development can help businesses in several ways. First, while Facebook hasn’t announced this feature, it’s to be presumed that they will be offering advertising space in the trending hashtags section. This will give businesses a chance to engage and be noticed by potential customers while participating in timely discussions. And secondly, it will give businesses the opportunity to monitor popular conversations and produce related, engaging content.

It will take a while to see just how big of an impact hashtags will have on Facebook, so stay tuned for more info.

Does Facebook have anything to do with seo?

The short answer is yes FB has implications on rankings. The big question is how you use it.

1) Improve the placement of your FB page
2) Trying to use FB to improve the placement of your website.

If your goal is #1, then there are various traditional SEO activities you can do. You then need to concern yourself with what people can do once they get there.

If you are only worried about #2, then the only thing to do is to get the FB pages ranked more highly, so that the few links to your website are worth more.

In either case you’re going to be building the prominence of the FB page, but why you are doing it is the most critical question to answer. This will determine your course of action.

Facebook Changes the Way Fans Like

Facebook has been busy rolling out changes, like new layouts to their Fan Pages, which you can try out now. But the newest update was done to their Like feature. Now Likes will act more akin to Facebook’s share feature. When someone Likes a page on your website, a link to it and an image of your choosing, will show up in the users news feed and on their wall. It’s a great way to gain additional prominence to your website, and when someone likes it, the website page will become a part of Facebook. Here’s what Facebook has to say about the change:
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