Category Archives: Web Advertising

Quickest Source of Website Traffic?

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What the quickest sources of website traffic (paid and free) ?
– Joel B. M / Marseilles, France

In terms of speed, nothing beats Pay-Per-Click.

You can setup an adwords account in 1 day, create your campaign and have your ads on Google within hours. This is for paid traffic.

For free traffic via SEO, I think that we are pretty fast, meaning we can get you in Google for your domain name, or name of your business within a week or 2. Competing for general phrases takes months and shortcuts are generally not to be trusted. Short term goals like your service plus cities and towns nearby (4-6 word phrases) i.e.

North haven ct seo company
or
google.com/search?q=North+haven+ct+seo+company

Can usually be earned in a matter of weeks.

So if speed is the primary factor, PPC is the service for you. 3PRIME can help you create the account, or campaign or both.

Aardvark Question – Advertising platform for segmentation campaign on TV

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What’s the best advertising platform for segmentation campaign on TV?
– Maurilio A. 24 / M / Niteroi – RJ, Brazil

Not sure how this relates to SEO but here we go!

If you are advertising on TV, you probably have ample finances to build keyword specific domains. I am not at all familiar with marketing practices in Brazil, but I would guess that internet access is no where near as common as TV access, let me know if that’s not true.

If internet is more common with the affluent, you could have in mind that you build on the brand you advertise on TV but use your internet marketing strategy to highlight benefits of greater importance to those that have regular access to internet.

Follow these steps to bolster your TV advertising campaign with good search engine marketing

1) Identify keywords that people search online for whom you want your brand to appear
2) Purchase domains with those keywords in them, one for each major keyword phrase
3) Setup a simple website on each of these domains.
4) Ensure these websites provide methods for visitors to follow up with your company and gain greater familiarity with your brand.

We wish you all the best!

3 articles I read this week

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1) An article about companies using free games on Facebook to generate leads for advertisers, this was really interesting to me, mostly because it explains why half my facebook friends keep trying to pry me into Mafia Wars or some damn thing.

www.techcrunch.com/2009/10/31/scamville-the-social-gaming-ecosystem-of-hell/

2) Another article from TechCrunch concerning Facebook, see a pattern here? This one concerns more general advertising, and really draws attention to why spam exists; It makes a profit.

www.techcrunch.com/2009/11/01/how-to-spam-facebook-like-a-pro-an-insiders-confession/

3) Can’t help but get into some political news, despite my general attempt to avoid it during business, but this one deals with how money affects politics and I think it’s important for everyone to pay attention to such things.

online.wsj.com/article/SB10001424052748704013004574515681098665524.html

FTC Stepping up to the (blog)

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On Ars: FTC Hoping to Crack Down on Bloggers

As a web solutions company, we create blogs for our customers, create blogs as alternatives to websites, and write on our client’s blogs about their businesses.

We also sponsor blogs that receive good traffic by buying advertising on them. The ads are usually separate from the content, and clearly sponsored.

What gets me about this is that the FTC is really picking on some bit players by focusing on bloggers. If they want to protect consumers, they should start by demanding an accounting from government contractors and STOP SPENDING SO MUCH MONEY!

If it’s misleading consumers to not disclose financial incentives and affiliations this should be applied first to TV media on the “news” networks.

Your thoughts?