Archive for the ‘Web Advertising’ Category

I’m trying to get ads to perform better on my adwords account. Should I remove keywords from ad groups that have a low quality score?

- Danny S. 26 / M / Myrtle Beach, SC

Quality Score is a function of:

1) Relevance of ad copy to keywords
2) Relevance of landing page to keywords
3) Relevance of landing page to ad copy
4) Quality of landing page

You can improve your qscore by

1) Make tightly focused ad groups with smaller numbers of keywords in each.
2) Make sure your landing page is about the specific keywords your using in ad copy and bids
3) Improve your ad copy to use your keywords and related phrases

what do you mean by a “smaller number of keywords”
- Danny S. 26 / M / Myrtle Beach, SC

For a single ad group, keep your keywords to 7 or less, this enables you to tailor the ad copy to the keywords you’re bidding on.

I believe I am spending about $2 per click with Google but some of the site is a little confusing and it seems that I might be wasting my money … Is there a good source of information to help learn setting up adwords that you would suggest?

Here’s a couple of sets of results:

adwords+setup+guide+”best+practices”

adwords+setup+guide+”quality+score”

Pay the most attention to google forums and webpages for learning how to navigate the platform.

What’s the best CMS for an ad agency website, complete with multiple blogs and password-protected areas?

- Kevin F. 24 / M / Lincoln, NE

Sounds like you have a big project on your hands. I think the most important thing to consider is that any one product that handles multiple blogs and group level access may have too many moving parts, be over developed, or be packaged software that requires extensive customization.

I’d recommend you carefully consider the various elements you need, why you’d want separate blogs, and what information needs to be password protected. I’d suggest you’d be better served by multiple, simple solutions than trying to force one of the popular open-source CMS’ to fit your mold.

Thanks!

- Kevin F. 24 / M / Lincoln, NE

What the quickest sources of website traffic (paid and free) ?
- Joel B. M / Marseilles, France

In terms of speed, nothing beats Pay-Per-Click.

You can setup an adwords account in 1 day, create your campaign and have your ads on Google within hours. This is for paid traffic.

For free traffic via SEO, I think that we are pretty fast, meaning we can get you in Google for your domain name, or name of your business within a week or 2. Competing for general phrases takes months and shortcuts are generally not to be trusted. Short term goals like your service plus cities and towns nearby (4-6 word phrases) i.e.

North haven ct seo company
or
google.com/search?q=North+haven+ct+seo+company

Can usually be earned in a matter of weeks.

So if speed is the primary factor, PPC is the service for you. 3PRIME can help you create the account, or campaign or both.

What’s the best advertising platform for segmentation campaign on TV?
- Maurilio A. 24 / M / Niteroi – RJ, Brazil

Not sure how this relates to SEO but here we go!

If you are advertising on TV, you probably have ample finances to build keyword specific domains. I am not at all familiar with marketing practices in Brazil, but I would guess that internet access is no where near as common as TV access, let me know if that’s not true.

If internet is more common with the affluent, you could have in mind that you build on the brand you advertise on TV but use your internet marketing strategy to highlight benefits of greater importance to those that have regular access to internet.

Follow these steps to bolster your TV advertising campaign with good search engine marketing

1) Identify keywords that people search online for whom you want your brand to appear
2) Purchase domains with those keywords in them, one for each major keyword phrase
3) Setup a simple website on each of these domains.
4) Ensure these websites provide methods for visitors to follow up with your company and gain greater familiarity with your brand.

We wish you all the best!

1) An article about companies using free games on Facebook to generate leads for advertisers, this was really interesting to me, mostly because it explains why half my facebook friends keep trying to pry me into Mafia Wars or some damn thing.

www.techcrunch.com/2009/10/31/scamville-the-social-gaming-ecosystem-of-hell/

2) Another article from TechCrunch concerning Facebook, see a pattern here? This one concerns more general advertising, and really draws attention to why spam exists; It makes a profit.

www.techcrunch.com/2009/11/01/how-to-spam-facebook-like-a-pro-an-insiders-confession/

3) Can’t help but get into some political news, despite my general attempt to avoid it during business, but this one deals with how money affects politics and I think it’s important for everyone to pay attention to such things.

online.wsj.com/article/SB10001424052748704013004574515681098665524.html

On Ars: FTC Hoping to Crack Down on Bloggers

As a web solutions company, we create blogs for our customers, create blogs as alternatives to websites, and write on our client’s blogs about their businesses.

We also sponsor blogs that receive good traffic by buying advertising on them. The ads are usually separate from the content, and clearly sponsored.

What gets me about this is that the FTC is really picking on some bit players by focusing on bloggers. If they want to protect consumers, they should start by demanding an accounting from government contractors and STOP SPENDING SO MUCH MONEY!

If it’s misleading consumers to not disclose financial incentives and affiliations this should be applied first to TV media on the “news” networks.

Your thoughts?