Archive for the ‘Small Business Web Solutions’ Category

We get these fairly regularly (1 per week), and occasionally our website maintenance clients forward one to us. Who knows how much time their salespeople waste following up on fake orders, only to decide at the end that the order is fraudulent. Or worse, they ship the order only to find that the payment fails.

Review the following message and I’ll tell you how you know its a BS phishing or fake order spam in 5 seconds flat!
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One of our web development workstations completely stopped uploading this morning, causing us to spend several hours troubleshooting. Download speeds upwards of 20MBPS, upload… Nothing.
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You can see the latest addition to the network of websites that we support:

Connecticut Tattoos and Piercings

This website supports the marketing efforts underway for New Haven Tattoo studio Graphic Images. Graphic Images offers one of the strongest portfolios of tattoo artists anywhere in the Tri-state area and serves New Haven county, Hartford county and tattoo enthusiasts from Boston and New York who travel I-95 based on the strength of the body art they demonstrate.

3PRIME provided complete copywriting, CMS website setup and will be uploading graphics to the portfolio in the coming days. From there, this website will serve as a significant asset in the company’s online marketing efforts.
This website is provided with our managed hosting service.

Recently, we’ve begun working for New Haven, CT tattoo studio, Graphic Images. They came to us to help improve their local business profile. As with all of our local search marketing projects, we started by selecting statewide and local keywords to promote on their behalf. 3PRIME is also providing consultation on an hourly basis for Google AdWords management as an extension of the primary marketing services that we’re providing.

3PRIME is thrilled to work with CT tattoo shop, Graphic Images and don’t be surprised if everyone in the office begins sporting some ink.

In 2010, we started optimizing our client’s Google places locations, or claiming them if they were the automated ones with little customization.

One such page was one for Eagle Rivet, one of our ct web design clients. One of the phrases we built in was ct roof snow removal, and they couldn’t be happier with the seasonal jobs they’ve gotten to pick up as a result!

Don’t over look this for your business! Here’s why:

• The top Google places results are shown at the top or above natural results
• Google Places provide functionality like reviews that can help you sell customers before they call
• Google places doesn’t require a website!

We use SEO focused press releases to build links for our customers, some as the situation demands and others on a regular bi-weekly or monthly basis.

Here are 3 recent examples:

1) Paris Food Markets Iphone App

2) Floormall implements customer friendly features

3) A shelter for your vintage car

Those are for 3 different customers, and while what we do for each business is different, our SEO press releases usually include:

• You provide us with the major points of your upcoming news release.
• We’ll write a release that describes your news in appropriate terms and offers the necessary keyword text for the links we’ll be adding.
• We’ll send this to you to edit.
• Once we get it back we’ll tweak as necessary and perform a submission.
• We code in up to 3 links to your website with the link text that we are targeting for you.
• The submission pushed the SEO PR out to about 85 websites.
• Usually about 30 pick it up and about half of those publish the 3 links we put in the release
• We’ll send you a report about 3 business days after we submit with the URLs of all sites that picked it up.

Our service uses a wide submission for sites that are all press release focused and offer the opportunity to submit links in the release.

Call 203-789-8229 to see if this is a good fit for your SEO today!

We had a question recently we thought we’d share:

Are there SEO tactics in our program (or not) that are specific to any of the primary engines? If so, please elaborate.

We focus on Google, reasons illustrated here!

Specifically, we monitor and exploit methods that can be shown currently to demonstrate benficial results in Google.

In general, we never do anything that will hurt rankings in other engines and we employ tactics that generally support a beneficial user experience, which is the appropriate philosophy for providing effective SEO services.

Can Small Businesses Find an Affordable Niche in Google’s Paywall Service?

Discussion started over at SEW…

Google always gives prominence first to paying customers (PPC above natural results) and second to what it deems are the most relevant results.

Let’s say that now when we produce valuable content on a client’s website, we have the opportunity to collect a fee. If a customer of Google’s paywall clicks and “accepts the charges”, supposedly we as the publisher of valuable information gain a dominant share of the fee.

This shows a great potential for businesses to invest more greatly in researching and publishing quality content. Of course it could also mean that writing a great headline could earn you the same fees rather than focus on the content behind the paywall…

Let’s look at it another way. I publish great content and offer it via RSS feed to other websites to increase my traffic. Will the paywall only be enacted if the visitor enters by Google referral?

Many questions certainly but I truly hope that Google succeeds in developing a working model for paid content. The dumbing down of literature and culture badly needs a buttress against the hammering of small opinions writ large.

What’s the best CMS for an ad agency website, complete with multiple blogs and password-protected areas?

- Kevin F. 24 / M / Lincoln, NE

Sounds like you have a big project on your hands. I think the most important thing to consider is that any one product that handles multiple blogs and group level access may have too many moving parts, be over developed, or be packaged software that requires extensive customization.

I’d recommend you carefully consider the various elements you need, why you’d want separate blogs, and what information needs to be password protected. I’d suggest you’d be better served by multiple, simple solutions than trying to force one of the popular open-source CMS’ to fit your mold.

Thanks!

- Kevin F. 24 / M / Lincoln, NE

One of the great downsides to outsourcing business services is that once in a while, you totally lose a customer, and sometimes that customer takes the time to tell others why. Here I am! Read the rest of this entry »