How can your Restaurant use Digital Signage to Attract More Customers?

The food industry is one of the biggest users of digital signage, mainly because of the nature of the business where, over and above marketing, digital signs are also used for menus, recipes, list of ingredients, and other information that is very useful to the customer. As early as 2011, a survey conducted on 200 industry leaders showed that 21% planned to roll out digital ordering kiosks and menus. So, how can your business use digital signs to attract and retain customers?

  • Digital Menu Boards
Here a digital media board is being used at a restaurant.

Here a digital media board is being used at a restaurant.

Place digital menu boards (DMBs) above the cashier or any other strategic place that can be viewed by all. Studies have shown that this boosts overall sales by between 3% and 5%, and even higher on the specific items promoted. DMBs help drive foot traffic and you should, therefore, use them in places like airports and malls where you are competing with other restaurants and you need to catch the eye of passers-by. Studies show that purchasing decisions of 30% of customer surveyed are influenced by what is on DMBs and 15% of restaurants report increased customer numbers after installing DMBs.

  • Display of useful information

Display of information such as calories and ingredients will help you stay on the good side of the law. Recent U.S. laws require that restaurants that have over 20 outlets display calorie info alongside each item. Displaying ingredients used could help you attract customers. You can also list potential allergens like nuts and gluten, and whether the items displayed are vegetarian and/or vegan friendly.

  • Ordering Kiosks

You could use your digital signs as ordering kiosks. These take the form of digital menus or tablets brought to the table. Ordering kiosks are intuitive touch-screen signs that allow customers to place orders, even without talking to the waiter. Some restaurant owners fear that this might give an impersonal and cold experience, but they actually lead to a more personalized experience.

According to a 2010 survey, customers preferred QSR offering self-service. “Chef Crafted Sandwitches” in 200 McDonald’s stores is a good example of how ordering kiosks can boost your restaurant business’s sales.

  • Games and entertainment

Other than digital signage content giving information, you can also use digital signs for interactive games and other forms of entertainment. This will come in handy since customers will not get bored (which usually leads to them leaving) as they wait for a table.

  • Social networking

If you have a social media channel, you could integrate it with digital signage to allow people to leave reviews and comments. You could ask them to give feedback for a chance of getting money-off coupons or free burgers. You can display social media feeds and encourage sharing, which increases the chances of your content going viral.

  • Add recipes

Adding a recipe is a good way of attracting and retaining customers. Recipes make a good back screen when there’s nothing else being displayed.

Your competitors are most likely using digital signage and you should not be left behind since this catching up might be difficult. You should let a pro handle digital signage since this will allow you to concentrate on your core business and it will bring professionalism.

Author Bio: Bill Williams will help you attract customers to your restaurant through digital signage. He offers digital signage and other business promotion services like SMM and PPC. Visit this website for more details https://www.dopublicity.com/

Discover Just How Many Roles Public Relations Serve in a Business

Conducting a market research is one of the most important things that you can do for your brand. In order for it to grow, you will need to advertise it and in order to advertise you will need to know the characteristics of the people you are advertising to. There is no way you are going to use social media marketing to capture an audience that is barely on social media. It will not make sense just the same way you are not going to use newspapers to advertise to teenagers who do not read newspapers nowadays. This is why it is very important to carry out the market research and it will help you greatly in your public relations activities.

PR for business growth

Public relations activities range from promotional to maintenance tasks. In the case of a startup business, most of their PR is going to revolve around promoting the company. People have to know about the existence of the company and this means advertising has to be done. There are different avenues available to get a brand to its audience’s attention. With digital marketing, there is so much available to help a brand grow in leaps and bounds currently.

The most crucial thing in PR for business growth is to understand your audience. What are their characteristics? What is it that they like? What do they not like? This is where the market research comes in to help out.

For instance, you will discover from your market research of the American market that the Hispanic community makes up the largest percentage of minority groups in the country. You will also discover that they have a purchasing power of something north of $1 trillion. It therefore makes sense to tailor corporate communications to suit this community. There are PR companies that deal primarily with Hispanic public relations and thus they can make your promotional work so much easier.

PR for maintenance purposes

The purposes of advertising are always to make people aware of a brand and to remind them that the brand exists. Do you think that a brand like Pepsi still needs to be advertised? It is a world renowned brand but then people tend to forget about things pretty fast. This is why they have expensive ad campaigns all the time. This is PR for the aim of maintaining the performance of the brand in the markets.

PR for disaster management

Corporate scandals occur all the time. You here of a company that had to recall half of their products due to this or the other reason all the time. There are other brands that are accused of discrimination of people for whatever criteria. Such scandals can destroy the company quite effortlessly. This is why it is important to have a good PR team working with you. When such occurrences come up, then you are able to sort the out with immediate effect and control the amount of damage that might possibly result from the scandal.

About the author

Mosaico is a renowned Hispanic public relations company with years of experience in corporate communications. When it comes to reaching out to the Hispanic community, they are the best in America.

How to Build a Peer Network to Increase Your Social Reach

If you are looking for the maximum leads and heavy inflow of traffic, you have to make sure that the content that you share must have the maximum reach. Are you keen on exploring the way to increase the traffic of your content? Well, this is possible with the help of peer network that helps in increasing your social reach. Basically the group of social advocates in peer networking can enhance the reach of the contents that you share. This article will help you to understand what peer network is and thereby render growth to your business.

What do you want to share and with whom?share

The very first thing that should be taken into consideration is the content that you want your network to share. You might have a few goals in your mind. For instance, you might promote and advertise your brand so that your business is at the top of every potential customer’s mind. Focus on the original contents that you are developing and identify how your customers respond to it. So, it is considered best if there is a blend of original and third party contents in your write-ups.

Easy sharing of contents by the social advocates

  • There are two methods of sharing contents:The first one requires you to post the content on your business’s pathways and thereby email the post links to the network of the social advocates. Mention in the email to the social advocates to share the contents by personalizing them in order to entice the audience. Sample social posts and tweets can be attached and the best part is that this method is free and simple. Though it is time consuming, but it has the advantage of enhancing the engagement for your main business channels over the course of time
  • Automating service, like the ‘Circulate.it’ is the second method. All that you need to do is load the post links into the service that will automatically send emails to your network of the social advocates on the specific date and time that you pre-select. This is a more organized and less time consuming method.
    Expand your team

Once your internal team of members is acquainted with the entire process, you can ask for experts to join your team and taking up larger roles. You can allocate them with the work to exploring links to the third party contents exactly like the ones where you are sharing now. You have to be clear with your work expectations from your new team members. Ensure that each of the team members are delivering a certain minimum number of links every day so that there is no obstacle with the growth of your business.

Choose your network of advocates carefully

Once you experience success from the contributions of your network of the social advocates, it is imperative that you can further expand your team. But make sure you are cautious enough. Ask the following questions in your mind before you expand your team strength.

  • Do you have loyal followers who can share your contents even without being demanded?
  • Do you want to include industry influencers in your network?

Invite only those people who can prove to be advantageous for your business by sharing your content and reaching the maximum targets which shall help you to satisfy your goals.

Author bio: Neha Mishra works with digital marketing team of Organizein.com. She does take care of writing part of her team and has written articles on Social Media, SEO, Web Design and many more. She has provided social media services in Los Angeles to lots of clients looking to boost their business

How to Build a Powerful and Effective Email Marketing Strategy

How to Build a Powerful and Effective Email Marketing Strategy

Even though it has been around for quite some time now and many other channels of communication have emerged enabling businesses to communicate with their customers and stakeholders, email remains a firm favorite of businesses, large and small. In fact, due to its familiarity, universality, and flexibility, email is actually thriving even with the new generation of mobile device users who are using it to communicate 24×7. However, unless businesses have an effective email marketing strategy in place, it is quite likely that the time, money, and effort in sending off the emails will be wasted to a great extent. Some tips on getting it right:

Get Together an Acquisition Strategy

If the growth in numbers of your audience is your priority, as it will invariably be, you need to begin by thinking about all the places and occasions where the audience is already engaging in some way with your company or brands. Now you need to find out how you can enhance that experience and drive better and more interactive engagement. This can be as simple as optimizing the opt-in form for mobile devices.

mobile friendlyMake Your Communication Mobile-Friendly

With more and more customers accessing their emails over mobile devices, you are bound to lose out badly if your email communication is not optimized for these devices. A survey reveals that 63% of American customers immediately delete the emails that they cannot read with ease on mobile devices.

Getting Recipient Permission

It is extremely important that you, as a sender of marketing emails, get the permission of the recipients so that they feel that they have consciously chosen to engage with you and not been randomly selected to be spammed. The process of opting-in automatically refines your database so that only those who are genuinely interested in your company and products are present in the database, avoiding the usual label of being marked as spam.

Use Relevant and Targeted Data

Whenever you need to send out communication using bulk email marketing services in Mumbai, you need to make sure that you are only addressing the relevant audience and not using a shotgun approach by sending to your entire database. If your communication is filtered so as to be location or gender-specific then you are likely to get superior results due to enhanced customer relevance and experience. If you are active on social media, do not use the same contents in your email as consumers are constantly looking for different information on these channels.

Personalized Email Communication

Customers who have opted-in to receive email communication from you will appreciate the communication, even more, when they are addressed by name, and the contents reflect that the recommendations have been made as per the recipients’ preferences and past purchase behavior. According to experts the addition of personalized recommendation can increase click-through by 25-35% and conversion by as much as 15-25%.

Drive Deals With Email Marketing

According to studies,those who prefer to receive information about deals over email as compared to any other channel, including social media, such as Facebook comprise the largest segment. The behavior is explained by the simple fact that the deals stay in the inbox and can be read at leisure, unlike the flurry of posts in social media that can leave you scrambling, and possibly missing out something that might have been really interesting. The best thing to do is to publicize your deals on social media and encourage customers to sign-up for your emails.

Conclusion

Along with a strong website and social media presence, you can use email marketing to engage with the customers in a way that is meaningful to them. You need to customize your email marketing efforts to cover a large assortment of devices that range from conventional desktop computers to the latest in mobile phones and tabs. Encouraging opt-ins from customers will refine your database and you will be able to deliver exclusive, customized and targeted communication through a focused email marketing exercise.

Author bio: Jonathan Caser is a senior customer consultant working with GingerDomain.com, a leading digital marketing services provider.

Mobile SEO: Mobile Search Results Ranking Factors now revealed

Many webmasters and business owners already know that it’s important to have a mobile-optimized website, but few are truly conversant with the differences in ranking factors for mobile search and desktop search. Such people adopt a one-size-fits-all approach to SEO, applying the same techniques for mobile search optimization as they do for their desktop sites, and they often neglect their mobile ranking metrics during performance analysis.

In a world that is growing increasingly mobile, this is a very dangerous strategy, and one that prevents many businesses from realizing their full online marketing potential. Google revealed in May 2015 that in ten countries, including the USA and Japan, the number of Google search queries on mobile exceeded the desktop search queries, and many countries continue to follow the trend. In fact, overall analysis reveals that mobile searches are more than desktop searches globally.

Any astute marketer/business manager would see the importance of having a separate strategy to track mobile search ranking performance. This is especially true because Google does not use the same ranking algorithm to provide mobile search results as it does for desktop. There have been numerous reports in the last few months revealing various factors that influence mobile search ranking, particularly after Google released their ‘Mobilegeddon’ update to making mobile friendliness a key ranking factor for mobile search results last April.

This article reveals the most important element search marketers should be following during mobile search optimization, revealing inherent differences between mobile and desktop search optimization strategy. Read on to find out more.


Highest ranking domains must also be mobile friendly

magnetAccording to research done by Searchmetrics, the Google mobile-friendliness update resulted in a higher fraction of mobile-optimized domains within the first ten pages of search results. Before the update, approximately 80% of the top 100 websites ranked were mobile-optimized, a number that increased to above 90% in the months following the update’s release.
These are just statistics, which, while helpful, do little to practically arm marketers looking to improve their mobile search performance going forward. This post breaks the findings from Searchmetrics’ report.

 

Technical elements

The report shows that technical components significantly contribute to mobilerankings, probably owing to the smaller screen size and limited bandwidth available for mobile devices. Technically speaking, these are the most important ranking elements:

 

 

  • Site speed – you can use the PageSpeed Insights tool from Google to gauge your site’s loading speed. On average, page one ranking sites have an average loading speed of 1.10 seconds.
  • Flash elements– use of flash elements has been on the general decline, even before the Mobilegeddon update was released. Instead, HTML5 is recommended to enable proper content display on both desktop and mobile.
  • Keywords within domain – use of keywords in domains’ significance has fallen in the last three years since Google instituted the Exact Match Domain Update. The report reveals that significance of keywords within domains is even less for mobile search result placement than desktop. Therefore, choose your domain name according to your branding strategy, and forget the keywords.

 

User experience

Mobile devices have limited screen sizes, and so optimizing fonts, images and other elements for proper rendering is important for creating positive user-site interactions. The following are the most important factors considered under user experience:

  • Unordered lists – high-performing mobile sites utilize more unordered lists compared with their desktop counterparts. However, the lists are shorter for the formers than the latter. Use of bullet points improves content scan-ability, but keep the lists short and sweet.
  • Internal linking – mobile content has fewer internal links compared with desktop content, even though this number has increased significantly in the last year since the update. Ensure that your internal links are meaningfully used and placed in such a way that mobile users can click on them accurately.
  • Images – top-performing mobile search results have fewer than four images per page on average, unlike desktop sites which have at least nine. Mobile content should include sparing use of images, and the images should be optimized to ensure fast loading.

 

Content

Content remains significant as a ranking factor for both desktop and mobile search. These are the most important factors to consider when building mobile-optimum content:

  • Body keyword use – keyword use within the body of content increased from 2.7 to 5.48 between 2014 and 2014. It is notably lower than desktop averages which are around 10.22 within the same timeframe.
  • Word count– desktop results have an average word count of 1285 compared with mobile’s 868. Understandably so, mobile content should be shorter to avoid tiring out readers, but long enough to provide adequate information on the subject.
  • Proof terms – high-performing mobile sites utilize more proof terms – words related to a page’s main/target keywords. These are easy to include naturally if your content adequately covers the subject in discussion.

 

Conclusion

These are the most important mobile ranking factors. However, things like social signals and inbound links still play some role in mobile ranking, although their part is not immediately clear. However, if you begin with these as you draw up your mobile SEO strategy, you are likely to see great improvement in the coming months.

 

Bio:

Michael Bentos is a highly experienced online marketer currently working with the team at ParadoxSEO.com, an SEO company with a powerful platform that aims to simplify SEO. He provides internet marketing and SEO service to businesses worldwide. Connect with him via LinkedIn.

 

5 Tips For Helping Your Ecommerce Site Compete With The Big Boys

untitled (8)5 Tips For Helping Your Ecommerce Site Compete With The Big Boys

If you are running an e-commerce website, it can be assumed that you are familiar with social media. However, you may not be familiar with the many ways you can use it to compete with the big boys.

Get a Boost With Facebook

One of the simplest, cheapest and most effective means of marketing on social media is by utilizing the Facebook Boost option. Once you place a post about your product on Facebook you have the option to Boost that post. What that means is that you set a budget of, say, $5 that you wish to spend to advertise that post to as many as 10,000 people who Facebook believes might be interested based on their preferences.

Send Samples to prominent Instagram Users

The second most popular way to market your product is by sending free samples along to influential Instagram users who specialize in your market. The way to find these popular accounts is through WEBSTA, a site which catalogs the most popular and trending Instagram hashtags.

Simply search for your market or similar product and then browse the most-followed users who are displayed. Users who display both high numbers and contact information tend to be the types open to product placements and marketing opportunities. These people can have an enormous reach, and their recommendation could yield you significant results.

Reddit and Subreddits

If you are not on Reddit you need to be. Along with their front page which displays the most popular topics, They also feature subreddits which cover practically any and every topic under the sun. If you sell vintage Star Trek toys, there will be a subreddit for it.

Search for your market and simply engage with the community. Don’t make blatant sales pitches, though. Instead, engage the users in conversation, just like in real life. You may offer some keen insights and wisdom as well. After all, you are an expert, aren’t you? You can certainly refer to your site, but don’t come across as sales-pitchy. They do have rules about that sort of thing.

Tweet To Your Market

In much the same manner as you would use Instagram and Reddit to seek out people receptive to your market, you can do much the same with Twitter. Simply Search for people who have an interest in, say, vintage Star Trek toys. Follow them, and you may be surprised how many follow you back. Then you can market your product. But, be sure to pepper your advertisements with other interesting bits of information.

You want to build a subconscious trust in your followers’ minds, so that when they see your brand they are not put off, but are genuinely eager to see what you have to say.

Blog, Blog, Blog

Lastly, it is an easy and worthwhile effort to write a blog on your site. In here you want to mention other people in your market whom you follow and who have posted things that your audience might find fascinating, or at least mildly interesting. Influential Instagram users, popular Twitter accounts, YouTubers, and bloggers who have garnered a large audience are all fair game. Not only write about them, but then drop them a line to tell them that you have. That gives them the opportunity for some shameless self-promotion, and will mention you and your product in return.

Today’s Social Media Marketing is so much more innovative and fun than yesterday’s stale newspaper and radio ads. Today you have the ability to compete in a large market, and do it on the cheap. All that is required is some time and a little creativity. Unlike the results you would receive placing a small ad in the local media, you can have massive, exponential results, just like the big boys.

Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes for Rakuten Super Logistics and recommends them for all your ecommerce fulfillment needs to further your success.

 

Photo credit to Robbert Noordzij

The Last Weekly Round up of mobile news from Mutual mobile.

 

Well guys here is my last a weekly Mobile blog post coming from you by Mutual Mobile.  Please feel free to go and signup at mutualmobile.comI apologize for the formatting look, MM changed their format which makes it a pain to copy over in here but here it is, The info is still great.

Starting in a couple weeks you will be seeing new stuff brought to you by my new employer Chaotic Moon.  Please go check us out www.chaoticmoon.com

What To Expect From Apple’s October 22nd iPad Event
The Verge

New iPads are a certainty, but there’s plenty more that Apple could have in store for consumers ahead of the holiday shopping season. Here’s what you should — and shouldn’t — expect from Apple’sOctober 22nd event.

 

NEWS AND INSIGHTS
The New York Times

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The race for the tablet market has become a full-blown sprint. The intense competition will be highlighted on Tuesday, as Apple, Nokia and Microsoft each introduce new tablets.
The Huffington Post

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While the Surface 2 is probably most fairly compared to an iPad or high-end Android tablet, the Surface Pro 2’s processing power makes it more like a laptop.
The Verge

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 While we wait for someone, anyone, to deliver the ultimate smartwatch, what can the best devices available today tell us about perfecting the smart wrist-accessory?
Mobile Commerce Daily

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Mobile’s immersion in our everyday lives actually provides retailers a valuable opportunity to embrace mobile as an asset and use it to foster the biggest advantage a bricks-and-mortar store has to offer: personalized, superior-level customer service.
TIME

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Even though Apple really did make the iPad for consumers, Jobs and his team fully expected it to also become attractive to business users.
Consider us your mobile update. Trends, platforms and strategies. Covering the biggest news in mobile, in just around a minute.
RESEARCH
ZDNet

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Pew Research found that tablet ownership among Americans has now hit the 35 percent mark, up 10 percent from a year ago.
VentureBeat

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The wearable devices industry, which includes smart watches and glasses, will be worth $19 billion by 2018. That’s a big jump over the $1.4 billion the industry is expected to pull in this year, according to Juniper Research, which produced the numbers.
eMarketer

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This year, more than half of US adult internet users, or 102.5 million people, will redeem a digital coupon via any device for either online or offline shopping. New data indicates that there was a significant increase in the number of digital coupon users during the first half of 2013.
ReadWrite

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Apple’s iOS 7 has been available to the public for exactly one month. In that time, about 73% of all iOS users have updated their iPhones, iPads and iPods to Apple’s new operating system, amounting to a little more than 250 million devices.
Forbes

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iOS dominated as the platform of choice for enterprise app deployment with 98% and 95% share in the June and September quarters, respectively.

This Week’s Must-Read Mobile Headlines // June 24

Once again your weekly collection of Mobile News is brought to you by our friend over at Mutual Mobile

This week, Instagram integrates video to its app in an attempt to defend itself against Vine. But is it a smart move? Plus: new data from Forrester on Glass, a first look at iOS 7, and more.

News and Insights

Video Killed The Instagram Star – TechCrunch, In an attempt to overcome Vine, Instagram has added video. But is it a smart move?

Forrester: Google Glass Will Be the Next iPhone (But Now it’s Just a Newton) VentureBeat, A new report says roughly 21.6M Americans would buy Glass.

A Week With iOS 7: The Search for Innovation Amid Renovation – BGR, Does Apple’s bold new mobile vision pave the way for innovation?

Think ‘Mobile Unique’ To Deliver Mobile Delight – CMO, Move beyond “vanilla” mobile apps, and personalize the experience for users.

Disruptions: Mobile Competition Shifts to Software Design – New York Times, Software, not hardware, is allowing mobile companies to leap over competitors.

Gauging the Natural, and Digital, Rhythms of Life – New York Times, The Big Data health impact of wearables is going to be significant.

Apple Scores $30M iPad Deal With L.A. Schools – Mashable, Los Angeles public schools plan to equip every student with the device by 2014. (If you wanna get a better understanding of what this means to education http://www.redefiningliteracy.com/what-is-ilit)

Research

Smartphones And Tablets Have Revolutionized Consumer Connections – MediaPost, 45.3M US consumers watch video on their mobile phones.

How Mobile Is Shaping Global Digital Behavior – eMarketer, Comparing most popular activities across smartphones, tablets, and PCs.

Online Customer Experience Still Easier to Understand Than Mobile, Say E-Commerce Execs – Marketing Charts, Many execs believe it’s simply harder to deliver positive mobile experiences.

88% of Smartphone Shoppers Have Negative Experiences – Mobile Commerce Daily, “If you don’t do it right, customers will go to a competitor.”

Connected Car Market to Take Off – Mobile Marketer, Over 35M car shipments in 2018 will come with embedded mobile technology.

This Week’s Must-Read Mobile Headlines // June 17

Bought to you from our friends over at Mutual Mobile

Last week, Apple held its annual World Wide Developer’s Conference. We dive into some of the biggest announcements: a groundbreaking new “flat” redesign in iOS 7, new Macs, iOS for cars, and more.

News and Insights

Apple Debuts iOS 7, OS X Mavericks, and New Macs: Everything You Need to Know – The Verge, All the top news from WWDC, in one place.

Cook Unveils Mission Statement, iOS 7 Gets Colorful, New iPhone – Forbes, A few of the things that happened around Apple this week.

How Apple’s iOS 7 Changes Everything For App Designers – ReadWrite, Everything app designers know has been tossed out the window.

Why iOS 7 Looks Unfinished (Spoiler: It’s Because It’s Unfinished) – TIME, A collection of top mobile analysts’ thoughts on the new OS.

Why Do Super-Elite Customers Get All The Attention? – Forbes, How to use big data and mobile to delight both the “super-elite” and regular joes.

With Wearable Tech, Human Behavior is Now a Design Problem – GigaOM, Wearable devices will be able to influence our behavior in ways both good and bad.

Saks Deploys 2,000 iPads in Stores, to Launch OFF 5th Website in Fall – RIS, Saks’ multi-channel shoppers spend 3-4x what single-channel shoppers spend.

Mobile Marketing Isn’t About Screens or Devices, It’s About Behavior – AdAge, Consumers move fluidly across devices and platforms; brands must do the same.

Research

[Infographic] Mobile at WWDC – The Push, The buzz, the snark, the hits, and the misses from Apple’s annual conference.

A Day in the Life of a Mobile Consumer – Flurry, How consumers are using apps throughout the day, and how it relates to wearables.

82% of eCommerce Merchants Not Tracking Mobile Sales – Mobile Commerce Daily, The majority of merchants don’t know whether a purchase comes from mobile or PC.

One-Third of Americans Now Own Tablet Computers – New York Times, The fastest-growing segments: affluent households, college graduates, parents.

Smart Mobile Devices Account for Small Share of TV Viewing – eMarketer, Only 2% of total TV viewership occurred on a tablet or smartphone.

Webinar on 6/25 w/ Forrester: Wearables – The Next Frontier of Mobile

Ever wonder whats next for mobile?  Smartphones feeling old hat? Then why not make a smart hat or hop on the google train and code some GoogleGlass.

TUESDAY 6/25 we have another webinar focused on Google Glass and smart use cases for professionals that need to be hands-free (think policemen, EMTs, surgeons, firefighters, pilots, etc.). Joining us for the webinar will be Sarah Rottman Epps, Senior Analyst, Forrester (I’ve attached two of her reports for your reference).

Link to register (Hey its free): http://www.mutualmobile.com/webinars/google-glass