1) Improve the placement of your FB page
2) Trying to use FB to improve the placement of your website.

If your goal is #1, then there are various traditional SEO activities you can do. You then need to concern yourself with what people can do once they get there.

If you are only worried about #2, then the only thing to do is to get the FB pages ranked more highly, so that the few links to your website are worth more.

In either case you’re going to be building the prominence of the FB page, but why you are doing it is the most critical question to answer. This will determine your course of action.

Your page will appear in the “Likes and Interests” section of the user’s profile, and you have the ability to publish updates to the user. Your page will show up in same places that Facebook pages show up around the site (e.g. search), and you can target ads to people who like your content.

You can read about the change to Facebook’s Likes in detail, as well as review ways to implement them here.

• Notifications when fans interact with your page or posts
• A place to showcase photos along the top of your page
• A news feed for your page
• The ability to Like and post on other pages as your page

Some early comments:

just went to the new FB profile for the site’s page and it is not showing the six photos of people who have liked the page recently.

and…

any insights into why the page is showing posts out of date order?

I’ll be looking at it this afternoon, and our professionals will update a couple of others we run including our own so we’ll get to see what it does. Since it is a new upgrade, I would expect it to be “buggy”, those things are probably beyond our control, but should be cleared up as FB brings it out to the wider populace; all pages will be automatically be upgraded on March 10.

Right now the upgrade is optional, and since you opted for it you’ve found a couple of bugs, next time you’re logged in, try and contact FB or submit feedback about your experience. That’s why they make it optional is so that early adopters try it and let them know how it works out.

Try the preview option before you commit!

However, the greatest benefit, besides brand building and of course sales, is in great relevant, timely links often from a great number of sources.

With that in mind here are 3 tips to help guide your work.

1. Always make sure that what you publish is a permanent URL. This means that links to your post or items within your post provide a lasting benefit.
2. Use software and plugins that automatically distribute your content on the networks the provide linkbacks (twitter, digg, reddit, facebook)
3. Make sure that your content provides a balance of personal and business information. It is this balance that makes your social media persona interesting and attractive!

www.techcrunch.com/2009/10/31/scamville-the-social-gaming-ecosystem-of-hell/

2) Another article from TechCrunch concerning Facebook, see a pattern here? This one concerns more general advertising, and really draws attention to why spam exists; It makes a profit.

www.techcrunch.com/2009/11/01/how-to-spam-facebook-like-a-pro-an-insiders-confession/

3) Can’t help but get into some political news, despite my general attempt to avoid it during business, but this one deals with how money affects politics and I think it’s important for everyone to pay attention to such things.

online.wsj.com/article/SB10001424052748704013004574515681098665524.html