Your weekly dose of must read mobile headlines for june 10th

As always, we bring this to you from our good friends over at Mutual Mobile.

As Apple’s WWDC kicks off this week,  Ive-inspired flat interfaces in iOS 7 abound. Is this the end of skeuomorphism? Plus: why mobile web is top of mind for digital customer experience initiatives (spoiler answer:  cause it needs ALOT of help).

News and Insights

WWDC 2013: What Will We See, Not See? – The Push, Apple gives its WWDC Keynote this Monday, June 10. What can we expect?

Why Jony Ive Is Flattening iOS 7 – Fast Company, Let’s reconsider what we talk about when we talk about skeuomorphism.

Why Mobility Matters For Professional Services – SAP, Today, employees are driving how they want to interact with information.

Google Glass: 5 Industries It Will Change Forever – ReadWrite, Which industries can most benefit from wearable technology?

iPhone and Android are Different, So Stop Trying to Compare Them – GigaOM, iPhone and Android are on two completely different trajectories.

Christian Cantrell’s Review of Google Glass – Living Digitally, Thoughts and observations on why the world is ready for wearable computing.

The App Wars Come To Wearables. Consumers Will Be The Winners – ReadWrite, Why apps are the keys to the future of wearables.

The iPad-ification Of America’s Small Businesses – ReadWrite, Why Square, PaylPal and others are turning to iPad for POS technology.

 Research

Survey Shows Mobile Web Gets Priority Over Mobile Apps in 2013 – Forrester, 59% of organizations are prioritizing building mobile web experiences.

Roundup Of Mobile Apps & App Store Forecasts, 2013 – Forbes, A collection of great stats showing how enterprises, consumers are using apps.

Affluent Shoppers Make Mobile an Essential Stop in the Purchase Funnel – eMarketer, One out of five affluent consumers make mobile purchases on tablets.

56% of American Adults are Now Smartphone Owners – Pew Research Center, Ownership is particularly high in the 20-30 year old bracket.

For the First Time, a Third of American Adults Own Tablet Computers – Pew Research Center, What are the demographics most likely to own a tablet?

Android Edges Closer to iPad as Enterprise Tablet Adoption Grows – TabTimes, Good Technology reports Android tablet activations have nearly doubled in the enterprise.

Your Weekly Mobile News Round Up Has Returned…

After a brief retooling your weekly mobile news round up is back.  As always its brought to you by our friends at Mutual Mobile and the letter C (because C is for cookie, and who doesn’t like cookies!).

This week, mobile industry analyst Mary Meeker presented her annual report on the state of the industry. We take a look at the key trends. Plus: mobile’s major influence on retail, both in-store and out.

News and Insights

Mary Meeker Peers Into the Future of Mobile, Wearables and Facebook – New York Times, We take a look at the major themes from the KPCG analyst’s annual report.

Apple’s Tim Cook Points To Dearth Of Multiple-Use Wrist Gadgets – Forbes, At a recent conference, Cook voiced skepticism about wearables like Glass.

Here’s What to Expect From Apple at WWDC 2013 – WIRED, Upgrades to iOS, OS X, hardware, and a whole lot more.

Walmart Takes Contextual, Pragmatic Approach to Mobile – Forrester, Walmart’s mobile approach has paid off in sales, loyal customers, and engagement.

Google Is Learning How Smartphones Impact In-Store Shopping – Fast Company, People who consistently use smartphones while shopping spend 25% more.

Google Won’t Approve Glass Apps That Recognize People’s Faces – TechCrunch, A recent announcement from Google is eliminating the Glass “creep factor.”

7 Cool Consumer Technologies Coming Soon to a Cubicle Near You – CIO, Augmented reality, natural user interfaces, and more entering the enterprise.

The Future Of Technology Isn’t Mobile, It’s Contextual – Fast Company, Coming soon: always-present computers that will anticipate, augment your behavior.

Research

If You Bought An ‘iWatch’, You’d Check it ~95 Times Per Day – Business Insider, Why an Apple smartwatch could be big business.

13 Alarming Stats About Retail in Digital – Digiday, Mobile and digital is forcing retailers to redefine how they market and sell to consumers.

Smartphone Adoption Tips Past 50% in Major Markets Worldwide – eMarketer, Over half of mobile phone users in 6 countries have switched to smartphones.

3 Reasons Why the Tablet is Set to Replace Your Laptop and Desktop – TabTimes, IDC’s latest report predicts tablet shipments to grow 59% this year.

The Wallet is Doomed! – Mobile Payments Today, PayPal’s recent study shows that 83% of consumers prefer digital payment methods.

The Forecast for Google Glass – Business Insider, BI predicts Glass will reach 21 million annual unit sales by 2018.

Understanding Google Conversions Concepts

Conversion tracking can be very valuable, but requires planning to execute properly. To properly set it up, you need to define specifically what constitutes a “conversion” meaning what action would a website visitor have to have taken that would indicate that they took a concrete step in the buying process.

google analytics goal conversionConsidering a general “brochure” or non-ecommerce website, here are examples of a customer that converts:

Submits a Contact or Quote Request form
Submits an Appointment or Reservation Form
Visits a Specific page
Signs up for Newsletter

What is key is that for each of these “actions” there must be a unique URL, a Thank You page, for each, where we can place “conversion code”, or at least define that URL as only being visited upon a successful conversion. This means that if that code is loaded, that specific conversion just happened, and can be tracked.

There are 2 ways that this can be setup:

  1. Goal Conversion in Google Analytics
    Once we define the steps that would have to happen for the conversion to have taken place, we define each URL that would apply as a “funnel” in Google analytics. As long as the regular analytics code is on all pages of the website, you don’t need extra coding, you just need to be sure that you have unique URLs for each step in the process.
  2. Adwords Conversion
    To set this up, we’d install google conversion code from adwords on each of the “thank you” pages for each action. Then in adwords, we can see which keywords are converting.

The first step is to clear any roadblocks, like making thank you pages, and define specific URLs that constitute a conversion funnel, or path a visitor takes through a website on the way to being a successful conversion.

This Weeks Mobile round up

As always, brought to you by our friends at Mutual Mobile

Bold predictions ran amok in this week’s mobile headlines: from brain-computer interfaces, to Google Glass being chastised for “dorkiness”, to Blackberry’s CEO claiming the death of the tablet (for the record, we think he’s wrong).

News and Insights

Guys Like This Could Kill Google Glass – WIRED, Will Glass’ inherent dorkiness kill the concept before it gets off the ground?

Brain Computer Interfaces Inch Closer to Mainstream – New York Times, Soon, we might interact with our devices simply by using our minds.

Apple’s iOS 7 Team in Deadline Crunch Mode, Adding Engineers – All Things D, iOS 7 is scheduled to ship on time for WWDC, with massive UI updates.

Web Apps vs. Native Apps Is Still a Thing – Daring Fireball, John Gruber discusses the pros and cons of each app type.

Top Challenges for Brands in Mobile – Digiday, What mobile challenges are brands like Unilever, Mastercard, and others facing?

Mobile Games Are Leaping Into the Real World – WIRED, Mobile games are starting to incorporate aspects of the real world into their virtual one.

What Walmart Likes in Mobile – Digiday, Four mobile technologies the world’s largest retailer has set its sights on.

Bank of America: Mobile Payments Need to Create Value before Coming to Market – Mobile Marketer, “Customers are adopting mobile banking at a faster pace than other channels.”

Car Tech: Users Aren’t the Problem – The Push, When it comes to cars, mobile technology should simplify, not complicate.

Research

Sorry, Blackberry: Tablets Won’t Be Dead in 5 Years – Forrester, Blackberry CEO Thorsten Hein’s claim is bold, but not accurate.

By 2017, Half of Employees Will Be Required to Supply Device for Work – Gartner, The firm predicts a significant decline in BYOD programs.

Schools are Starting to Spend Big on iPads and Other Tablets – TabTimes, K- 12 tablet sales are expected to to reach close to 7 million in 2013.

Forrester: 75% of Consumers Access Smartphones In-Store – Mobile Marketer, Analyst Julie Ask on key differences between smartphone, tablet use in retail.

Microsoft a Top 5 Tablet Vendor … With 1.8% Market Share – All Things D, Apple is still the clear global leader in the tablet market.

Tablets Will Outsell Laptops 6 to 1 by 2017 – VentureBeat, NPD: Tablet shipments will reach a massive 579.4 million in 2017.

This Week’s Must-Read Mobile Headlines // April 29

Brought to you by the letter M, and our friends over at Mutual Mobile

This week IDC announced that smartphones outnumbered feature phones in worldwide shipments: a true turning point for the mobile industry. Plus, Apple’s WWDC sold out in under 2 minutes. What are iOS developers most excited for this year?

 News and Insights

Apple’s Next Big Product Will Not Be A Gadget – Business Insider, Why are developers excited for WWDC this year? Software, not smartphones.

The ‘Smart’ Trend in Hotels – New York Times, Hotels are using mobile to speed up and personalize services for guests.

Mobile Centers Of Excellence: Stupid Name, Smart Enterprise Idea– ReadWrite, IDC outlines how enterprises should coordinate mobile efforts across the business.

How CIOs Can Navigate the Mobile Hyperbole – ComputerWorld, Six tips to keep in mind as your company takes on mobile.

Starbucks Generates 10% of US Revenue from Mobile – Mobile Commerce Daily, Every week, Starbucks sees close to four million mobile payment transactions.

Apple’s WWDC Set for June 10-14, Hints at Fall Launch of Next iPhone – CIO, Apple will give developers previews of the next versions of iOS and OS X.

Your App’s Next Interface: Tracking Spatial Controls And “No UI” – Fast Company, The way we interact with devices is about to change dramatically.

Why On Earth Would Apple Sign Onto The Volkswagen iBeetle? – Fast Company, VW’s new ride is a perplexing addition to the iFamily.

Mobile’s Role in Lead Generation Grows as Conversions Blow Past 25% – Mobile Marketer, “Mobile is becoming increasingly important for lead generation.”

Research

As Smartphones Reach A Global Tipping Point, Leader Samsung Shipped 71M Devices In Q1, Nearly 2X As Many As Apple – TechCrunch, For the first time ever, more smartphones shipped than feature phones.

Android’s Leaky Bucket: Loyalty Gives Apple the Edge Over Time – All Things D, 91% of iPhone owners intend to buy another iPhone, which gives the platform a leg up.

iOS is Leader in Both US Smartphone and Tablet Browsing– Adobe, iPhones have re-emerged as the dominant web browsing smartphone.

Smartphones, Tablets Drive Faster Growth in Ecommerce Sales – eMarketer, This year, 15% of online retail sales will take place via mobile devices.

Apple’s Tablet Market Share Plummets in Q1 as Android Gains – BGR, Apple holds 48.2% of the tablet market globally, Android with 43.4%.

Asana introduces OAuth workflow for better 3rd party app integration

FINALLY!

Asana, the task management suite we at 3PRIME use religiously, has rolled out the early stages of OAuth support for app integration via Asana Connect.

Check out Asana Connect.

Very basic introduction, but in a nutshell, Asana Connect leverages the OAuth 2.0 specification, providing the Authorization Code Grant flow and Implicit Grant flow.