As always, we bring this to you from our good friends over at Mutual Mobile.
As Apple’s WWDC kicks off this week, Ive-inspired flat interfaces in iOS 7 abound. Is this the end of skeuomorphism? Plus: why mobile web is top of mind for digital customer experience initiatives (spoiler answer: cause it needs ALOT of help).
After a brief retooling your weekly mobile news round up is back. As always its brought to you by our friends at Mutual Mobile and the letter C (because C is for cookie, and who doesn’t like cookies!).
This week, mobile industry analyst Mary Meeker presented her annual report on the state of the industry. We take a look at the key trends. Plus: mobile’s major influence on retail, both in-store and out.
Conversion tracking can be very valuable, but requires planning to execute properly. To properly set it up, you need to define specifically what constitutes a “conversion” meaning what action would a website visitor have to have taken that would indicate that they took a concrete step in the buying process.
Considering a general “brochure” or non-ecommerce website, here are examples of a customer that converts:
Submits a Contact or Quote Request form
Submits an Appointment or Reservation Form
Visits a Specific page
Signs up for Newsletter
What is key is that for each of these “actions” there must be a unique URL, a Thank You page, for each, where we can place “conversion code”, or at least define that URL as only being visited upon a successful conversion. This means that if that code is loaded, that specific conversion just happened, and can be tracked.
There are 2 ways that this can be setup:
Goal Conversion in Google Analytics
Once we define the steps that would have to happen for the conversion to have taken place, we define each URL that would apply as a “funnel” in Google analytics. As long as the regular analytics code is on all pages of the website, you don’t need extra coding, you just need to be sure that you have unique URLs for each step in the process.
To set this up, we’d install google conversion code from adwords on each of the “thank you” pages for each action. Then in adwords, we can see which keywords are converting.
The first step is to clear any roadblocks, like making thank you pages, and define specific URLs that constitute a conversion funnel, or path a visitor takes through a website on the way to being a successful conversion.
Who ever stumbles on to this post, if you do nothing else in this day watch this and feel good that there are those out there trying to help others with wonderful affordable tech!! Might want to make sure there are some tissues handy. Happiness and Joy!!
Bold predictions ran amok in this week’s mobile headlines: from brain-computer interfaces, to Google Glass being chastised for “dorkiness”, to Blackberry’s CEO claiming the death of the tablet (for the record, we think he’s wrong).
Brought to you by the letter M, and our friends over at Mutual Mobile
This week IDC announced that smartphones outnumbered feature phones in worldwide shipments: a true turning point for the mobile industry. Plus, Apple’s WWDC sold out in under 2 minutes. What are iOS developers most excited for this year?