It takes time to see good things happen. It is far from an outdated phrase when it comes to optimizing mobile apps for better discoverability and business conversion. As far as practices for app store optimization is concerned and developers and marketers equally should know the value of waiting or waiting for good things.
While most data collected last year on app store intelligence and practices to make app marketing more productive indicate the rising horizon of opportunities, the relentlessness and impatience of CEOs and app designers continue. Everyone these days have their eyes set on procuring inbound traffic but this often accompanies losing sight of the bigger picture concerning conversion, retention and engagement. Again this makes us recall the same phrase, wowing people may look lucrative and easy but creating value will take time. Let u discuss below some of the critical mistakes in app store optimization practices that you need to beware with.
Depending on shortcuts
Obviously, nobody knows the exact attributes weighed by Apple and Google in indexing mobile apps in the respective app stores. Though there is an array of aspects like conversion rates, customer retention, engagement and others can impact search rankings to a considerable degree. But how one comes before the other in the ranking is kept private and we have no clue on that. So, all that you can do is to follow the ground rules rather than just trying to grab quick numbers and attention.
There is an array of shortcuts that many app marketers follow in spite of knowing how these harm websites in the long run. Targeting app list through practices like using Google’s web search data, stuffing app title with keyword, purchasing rating and reviews and similar shortcuts and backdoor techniques are likely to offer negative impact on the app.
There is no proven shortcut on targeting lists but contradicting to this notion of quick rise, most such practices actually make detrimental effect on the app store ranking of the apps. Apple with stricter guidelines on app submissions and app listings has already discouraged such practices to a great extent. While no credible sure-shot shortcut is there to help any app get ranking, stricter developer guidelines and refined approach in search ranking is further making it tough for apps to achieve ranks solely on these practices.
What is the role of ASO? It is basically to present your app to connect the audience who require it most. With quick numbers your app can altogether fail to get to the device of your audience. ASO refers to a competitive approach to get in the list with the bigger picture of grabbing users, retaining and converting business from them in mind. Basically it is part of the app marketing effort to generate higher ROI. Shortcuts cannot help you do that.
Stuffing app title with keyword
Stuffing app title with keywords is a cheap shortcut that even in the short run can actually prove detrimental to your app. Many app developers exhaust the word count limit given to them for the app title with keywords. For instance, Apple offers a limit of 255 characters for app title and there are many app publishers who take this opportunity to stuff the app title with keywords exhausting the limit of character count.
An app title with quite a few search friendly keywords will obviously generate huge number of search queries but will it garner a good amount of conversion with this? After getting through a nonsense clutter of keywords, the customer is very likely to view this as a promotional trick and avoid the app altogether. This is what happens with most apps that try to get to the list by long title with stuffed keywords. Both Apple and Google is now serious about making the search results more relevant by rejecting such tricky titles. Besides that, app store users now are wiser about such tricks and they often take this as a warning sign concerning the quality of the app.
Not selling your features
There are too many apps that in spite of having a keyword stuffed app title fail to make a selling point mentioning any of the unique app feature or benefit. App in more than one ways is likely to play the role of an offline business and like any business you need to convince customers about the uniqueness and why one should purchase it. If you have few lines left to describe your product to the prospective customer you need to mention the most saleable aspects and features to boost the chances of conversion.
It is more about covering most relevant search terms instead of targeting every user landing on app store. Users search based on purpose and feature and unless you can convince them on this regard, you are likely to get avoided. You always need to let your users know how the app solves specific problems for them rather than describing the app in vague terms.
Juned Ghanchi is the chief marketing officer at Indian App Developers Company; he has extensive experience in community management, lead generation and content strategy. He regularly writes about the innovative mobile app technology which improves our lives and our plate.
Well guys here is my last a weekly Mobile blog post coming from you by Mutual Mobile. Please feel free to go and signup at mutualmobile.comI apologize for the formatting look, MM changed their format which makes it a pain to copy over in here but here it is, The info is still great.
Starting in a couple weeks you will be seeing new stuff brought to you by my new employer Chaotic Moon. Please go check us out www.chaoticmoon.com
New iPads are a certainty, but there’s plenty more that Apple could have in store for consumers ahead of the holiday shopping season. Here’s what you should — and shouldn’t — expect from Apple’sOctober 22nd event.
Mobile’s immersion in our everyday lives actually provides retailers a valuable opportunity to embrace mobile as an asset and use it to foster the biggest advantage a bricks-and-mortar store has to offer: personalized, superior-level customer service.
The wearable devices industry, which includes smart watches and glasses, will be worth $19 billion by 2018. That’s a big jump over the $1.4 billion the industry is expected to pull in this year, according to Juniper Research, which produced the numbers.
This year, more than half of US adult internet users, or 102.5 million people, will redeem a digital coupon via any device for either online or offline shopping. New data indicates that there was a significant increase in the number of digital coupon users during the first half of 2013.
Apple’s iOS 7 has been available to the public for exactly one month. In that time, about 73% of all iOS users have updated their iPhones, iPads and iPods to Apple’s new operating system, amounting to a little more than 250 million devices.
Deep in the bowels of a top secret building of S.T.Z.M.N. research facility a lab assistant works late into the night tending to their quadrant smears. In the lab next door things go horribly wrong with a timeline experiment and in an instant the lab assistant is sucked into the void and transported millions of years into earth’s primordial past.
Our hero, dazed and confused, is shaken back into consciousness by a massive quake. Looking around they are surrounded by a harsh, unfamiliar, and unforgiving terrain. The ground shakes again and our hero looks around in time to see a massive volcano erupting in the distance. As the shockwave hits our hero’s fight or flight instincts kick in and they take off running for their life.
Eruption, is a 2.5D platformer designed to challenge the player to escape the hostile world they find themselves in and make it to safety. The user will be forced to look around and dodge incoming objects from all directions. Players will have to think on their feet running, jumping, and sliding in order to save themselves from almost certain doom.
The path to the end is never as easy as it seems.
Left/Right – L/R Arrow keys or A and D
Slide – Down key or S
Jump – Space
(Beta) Zoom out – Ctrl
Built by myself and 4 other guys for the VR Game Jam (@zach, @sorensilk, Nick, and Tom). Most of us were brand new to Unity and game development so it was a great learning experience. We were up until the deadline last night (2am our time) putting in final touches.
We figured most teams would make first person view games so we decided to mix it up with a 3rd person platformer. We think the end result really works well with the Rift. We placed obstacles above and in front of you to force the player to look around the level and not just stare straight ahead.
Not sure where development is going from here but we’d love feedback. Please visit the official game posting https://developer.oculusvr.com/forums/viewtopic.php?f=51&t=3879
Well folks today our fearless internet overlord Google made some fresh announcements.
NEW Nexus 7 tablet will be available in 3 models: the 16gb Wifi for 229, the 32 GB wifi model for 269, and 32 GB LTE model for 349. The Wifi Model will start shipping on July 30th, with the LTE model shipping in “coming weeks”.
Upgraded specs from the last one (which ran pretty damn nice for the $$):
Also announced today brand new version of jelly bean. Version 4.3 is available today for all google devices and the samsung galaxy.
New to Android 4.3: advanced multi-user support, bringing in “restricted profiles”. Restricted profiles lets parents limit what their child’s account can do. (Same thing the kindle has recently been advertising. Why you say? Cause kindle is android based silly.)
Bluetooth Smart, or Bluetooth low-energy.
OpenGL ES 3.0 graphics system, allowing for considerably more detail in games; according to Hugo, they’re the first to support it.
Watching 1080p content on a tablet is great, but most of the content you get today is actually standard definition. This is because the lack of DRM. With Android 4.3, Google’s introducing hardware-level encryption for DRM. The first group Google’s partnering with this is Netflix, allowing you to stream 1080p netflix content to your Android device.
The original Nexus 7, the nexus 4, the galaxy nexus, and the nexus 10 will start to get Android 4.3 today.
Another important update comes to the Google Play store which will begin carrying a comprehensive collection of text books from all 5 major publishing houses. Books can be purchased, or rented for 6 months at a time. Text books will be available in early august.
BUT, the biggest announcement is Chromecast. Chromecast is a tiny, itty-bitty dongle that runs a simplified version of Chrome OS. Chromecast integrates into the apps you already use on your tablet, phone, or PC. You push a chromecast button, and it pushes that video to your TV. It’s like Apple’s airplay. Chromecast will play friendly with the iPhone, not just Android. You can continue to use your phone independently; once the video is playing on your TV, you can use your phone for other tasks. Even if you sleep the phone, the video keeps playing. You can pause/skip videos from the lockscreen. If you’ve got multiple devices all connected to Chromecast, Chromecast won’t be tied to any of them. You can pause on your iPhone, for example, pick up your tablet, and immediately take control and begin playing from the same place.
On a side note to the Chomecast stuff. Myself and another of other dev’s I work with spent a good hour today chatting about this part of the announcement. The conversation was a bit of an emotional roller coaster ride. At first we were all stoked simply because we had postalized that Google might announce this type of functionality because its been sorely missing for far too long. But as we spoke more about how it worked and read in between the tech lines our excitement faded as a feeling of “MEH, its pretty cool but what about this, what about that..” set in. Its a HUGE step up from the ill fated Google Q that was a major POS but the Chromecast is still missing actual screen mirroring. WHY GOOGLE WHY!!!!! So at this point your gonna have to wait for ALL of your favorite app developers to add the Chrome Play button to their apps BEFORE you can play Angry Birds on the big screen but hey for $35 its worth it if you don’t already have a smart TV, playstation, Xbox or Apple TV hooked up (Which covers about 90% of the population).
All that being said, I will let you know in three days time after mine arrives….HA
Apple Scores $30M iPad Deal With L.A. Schools – Mashable, Los Angeles public schools plan to equip every student with the device by 2014. (If you wanna get a better understanding of what this means to education http://www.redefiningliteracy.com/what-is-ilit)
Excerpt from http://techcrunch.com/2013/06/17/encrypting-your-email-works-says-nsa-whistleblower-edward-snowden/
For my money this hits the nail on the head. If you call yourself a technologist NONE of this better be a surprise. Because if it is, your not a very good technologist. For those that aren’t Continue »
Ever wonder whats next for mobile? Smartphones feeling old hat? Then why not make a smart hat or hop on the google train and code some GoogleGlass.
TUESDAY 6/25 we have another webinar focused on Google Glass and smart use cases for professionals that need to be hands-free (think policemen, EMTs, surgeons, firefighters, pilots, etc.). Joining us for the webinar will be Sarah Rottman Epps, Senior Analyst, Forrester (I’ve attached two of her reports for your reference).