We are re-posting this awesome resource from Marin Software.
They created an outline of ad formats and objectives that Google and Facebook provide for each step in the typical customer journey from awareness through sale and beyond.
Author Archives: 3PRIMEDigital Marketing Tips for Artisan Coffee ShopsArtisan coffee is a growth industry. Millions of people are rediscovering their love of freshly ground coffee and on every street in every town, there is at least one artisan coffee shop staffed by cool hipsters. With growth in this niche phenomenal, it can be hard to stand out from the crowd, so a great marketing plan is essential. You can’t afford to sit back and wait for customers to find you and learn to love your dark roast espresso or super smooth flat white. Sure, organic traffic will come, but it’s better to kick-start the process with a smart digital marketing campaign.
Build a WebsiteNo matter how amazing your coffee shop is, you need a website. Customers tend to look for a website when they learn about your brand. They want to find out more about you. Coffee junkies are interested in different beans, roasts, and anything coffee related, so it’s essential that you have a fully functioning website open for business at the same time as you open your coffee shop doors. Use your website as a content marketing hub. Tell your customers more about the types of beans you use and where they originate. Offer hints and tips about the perfect blend and post videos of your finest coffee moments. Little details like this that will help you attract and retain loyal customers. It’s easy to create a website. Content management systems like WordPress offer a simple drag and drop interface anyone can use. However, you should start with a good hosting package so page loading speeds are not compromised, as this will affect your business. You can sign up for Blue Host with coupons to save money, which is perfect for a startup with very little money left in the budget. Social MediaA strong social media presence is critical. People love to share content online with their friends and family. Create a Facebook page and encourage customers to join you online. It’s also worth creating a strong presence on visual social media platforms such as YouTube, Instagram and Pinterest. Show off your latte art skills and post videos about how to make the perfect cappuccino. Forum PostingMany coffee enthusiasts love to chat about coffee online, so join a few coffee forums and become a trusted source of advice. You can share your coffee stories and promote your coffee shop at the same time. It’s also a good place to source new coffee beans and equipment for your coffee shop, as many people in the trade will frequent popular forums. PPC AdvertisingIn the early days, PPC advertising is a good way to build up a clientele. Social media PPC advertising is cheap and effective, as it directly targets your ideal customers. Use social media PPC to spread the word and drive footfall to your website and coffee shop. You don’t need a big budget to market a coffee shop. Once you have customers through the door, your amazing coffee should be more than enough to keep them coming back. How can your Restaurant use Digital Signage to Attract More Customers?The food industry is one of the biggest users of digital signage LCD and LED displays, mainly because of the nature of the business where, over and above marketing, digital signs are also used for menus, recipes, list of ingredients, and other information that is very useful to the customer. As early as 2011, a survey conducted on 200 industry leaders showed that 21% planned to roll out digital ordering kiosks and menus. So, how can your business use digital signs to attract and retain customers?
 Here a digital media board is being used at a restaurant. Place digital menu boards (DMBs) above the cashier or any other strategic place that can be viewed by all. Studies have shown that this boosts overall sales by between 3% and 5%, and even higher on the specific items promoted. DMBs help drive foot traffic and you should, therefore, use them in places like airports and malls where you are competing with other restaurants and you need to catch the eye of passers-by. Studies show that purchasing decisions of 30% of customer surveyed are influenced by what is on DMBs and 15% of restaurants report increased customer numbers after installing DMBs.
Display of information such as calories and ingredients will help you stay on the good side of the law. Recent U.S. laws require that restaurants that have over 20 outlets display calorie info alongside each item. Displaying ingredients used could help you attract customers. You can also list potential allergens like nuts and gluten, and whether the items displayed are vegetarian and/or vegan friendly.
You could use your digital signs as ordering kiosks. These take the form of digital menus or tablets brought to the table. Ordering kiosks are intuitive touch-screen signs that allow customers to place orders, even without talking to the waiter. Some restaurant owners fear that this might give an impersonal and cold experience, but they actually lead to a more personalized experience. According to a 2010 survey, customers preferred QSR offering self-service. “Chef Crafted Sandwitches” in 200 McDonald’s stores is a good example of how ordering kiosks can boost your restaurant business’s sales.
Other than digital signage content giving information, you can also use digital signs for interactive games and other forms of entertainment. This will come in handy since customers will not get bored (which usually leads to them leaving) as they wait for a table.
If you have a social media channel, you could integrate it with digital signage to allow people to leave reviews and comments. You could ask them to give feedback for a chance of getting money-off coupons or free burgers. You can display social media feeds and encourage sharing, which increases the chances of your content going viral.
Adding a recipe is a good way of attracting and retaining customers. Recipes make a good back screen when there’s nothing else being displayed. Your competitors are most likely using digital signage and you should not be left behind since this catching up might be difficult. You should let a pro handle digital signage since this will allow you to concentrate on your core business and it will bring professionalism. Author Bio: Bill Williams will help you attract customers to your restaurant through digital signage. He offers digital signage and other business promotion services like SMM and PPC. Visit this website for more details https://www.dopublicity.com/ Discover Just How Many Roles Public Relations Serve in a BusinessConducting a market research is one of the most important things that you can do for your brand. In order for it to grow, you will need to advertise it and in order to advertise you will need to know the characteristics of the people you are advertising to. There is no way you are going to use social media marketing to capture an audience that is barely on social media. It will not make sense just the same way you are not going to use newspapers to advertise to teenagers who do not read newspapers nowadays. This is why it is very important to carry out the market research and it will help you greatly in your public relations activities. PR for business growth Public relations activities range from promotional to maintenance tasks. In the case of a startup business, most of their PR is going to revolve around promoting the company. People have to know about the existence of the company and this means advertising has to be done. There are different avenues available to get a brand to its audience’s attention. With digital marketing, there is so much available to help a brand grow in leaps and bounds currently. The most crucial thing in PR for business growth is to understand your audience. What are their characteristics? What is it that they like? What do they not like? This is where the market research comes in to help out. For instance, you will discover from your market research of the American market that the Hispanic community makes up the largest percentage of minority groups in the country. You will also discover that they have a purchasing power of something north of $1 trillion. It therefore makes sense to tailor corporate communications to suit this community. There are PR companies that deal primarily with Hispanic public relations and thus they can make your promotional work so much easier. PR for maintenance purposes The purposes of advertising are always to make people aware of a brand and to remind them that the brand exists. Do you think that a brand like Pepsi still needs to be advertised? It is a world renowned brand but then people tend to forget about things pretty fast. This is why they have expensive ad campaigns all the time. This is PR for the aim of maintaining the performance of the brand in the markets. PR for disaster management Corporate scandals occur all the time. You here of a company that had to recall half of their products due to this or the other reason all the time. There are other brands that are accused of discrimination of people for whatever criteria. Such scandals can destroy the company quite effortlessly. This is why it is important to have a good PR team working with you. When such occurrences come up, then you are able to sort the out with immediate effect and control the amount of damage that might possibly result from the scandal. About the author Mosaico is a renowned Hispanic public relations company with years of experience in corporate communications. When it comes to reaching out to the Hispanic community, they are the best in America. How to Build a Peer Network to Increase Your Social ReachIf you are looking for the maximum leads and heavy inflow of traffic, you have to make sure that the content that you share must have the maximum reach. Are you keen on exploring the way to increase the traffic of your content? Well, this is possible with the help of peer network that helps in increasing your social reach. Basically the group of social advocates in peer networking can enhance the reach of the contents that you share. This article will help you to understand what peer network is and thereby render growth to your business. What do you want to share and with whom? The very first thing that should be taken into consideration is the content that you want your network to share. You might have a few goals in your mind. For instance, you might promote and advertise your brand so that your business is at the top of every potential customer’s mind. Focus on the original contents that you are developing and identify how your customers respond to it. So, it is considered best if there is a blend of original and third party contents in your write-ups. Easy sharing of contents by the social advocates
Once your internal team of members is acquainted with the entire process, you can ask for experts to join your team and taking up larger roles. You can allocate them with the work to exploring links to the third party contents exactly like the ones where you are sharing now. You have to be clear with your work expectations from your new team members. Ensure that each of the team members are delivering a certain minimum number of links every day so that there is no obstacle with the growth of your business. Choose your network of advocates carefully Once you experience success from the contributions of your network of the social advocates, it is imperative that you can further expand your team. But make sure you are cautious enough. Ask the following questions in your mind before you expand your team strength.
Invite only those people who can prove to be advantageous for your business by sharing your content and reaching the maximum targets which shall help you to satisfy your goals. Author bio: Neha Mishra works with digital marketing team of Organizein.com. She does take care of writing part of her team and has written articles on Social Media, SEO, Web Design and many more. She has provided social media services in Los Angeles to lots of clients looking to boost their business Internet Safety Tips for Cyber Security MonthWith the dawning of the internet age we’ve received technological advancements that have made our lives easier and more connected. But with every ying there’s a yang. And in this case, the yang is a rather frighteningly persistent cabal of hackers, internet con artists, phishers and Nigerian princes. Thanks to these groups, and more, October is now known as National Cyber Security Month. Here at 3PRIME we realize how important good security tools and techniques are, because we’re not only protecting ourselves but our clients as well. That’s why we wanted to share some tips we gathered from SingleHop. SingleHop is a global provider of hosted IT infrastructure and cloud computing. Their client lists includes notable names such as Harvard, Triple A and Symantec, so you can be sure that they really know their stuff. So, without further ado, here are a few helpful internet security tips courtesy of:
3PRIME Launches New Responsive Theme for Precision Cutting Services in CT
What you’re looking at now is the new homepage for Precision Cutting Services. Precision Cutting Services is a high quality tree cutting and lawn care business that performs work in the Hamden and southern Connecticut area. We’ve been performing a wide range of work for Precision Cutting Services for quite some time now. As stated above, we just relaunched their site with a new responsive theme which provides their web portal with several great features. First of all it looks great. It features large, clear pictures of the Precision Cutting Services’ crew at work. Moreover, the theme transforms the website into a responsive viewing experience for mobile devices and tablets. So now it will look just as good on them as it already does on desktops and laptops. Creating sites with responsive themes serves to not only improve their look but also helps their rankings as it is one of the many features that Google takes into account when placing sites in search results. Think your company’s website could use some sprucing up? Then don’t hesitate to contact us. 3PRIME Relaunches BobMarino.comWe recently performed a complete relaunch of Bobmarino.com. The site is completely updated, featuring new images and design elements incorporated by 3PRIME. It is now a responsive WordPress CMS system. Bob Marino Aftermarket Specialty Company has been in business for 47 years. They provide aftermarket items and services to car dealerships such as warranties, and a prep and detail service that washes and prepares cars prior to being shipped to customers. Continue » Updating Business Directory Listing in Whatsapp Directory
Here are 3PRIME we pride ourselves on being a hands on and customer friendly business. And as such, we often find ourselves delving into unexpected territory to help our clients out with a problem. Recently, we were asked why our client’s business wasn’t showing up in Whatsapp. Continue » 3PRIME Interviewed by Inc. MagazineRecently, 3PRIME co-owner, Ryan Turner was interviewed for an Inc.com article. The article is called “How to Dramatically Increase Pageviews on Your Website” and it has a ton of great SEO insights from Ryan and a number of search engine optimization experts. Take a look at the article and if you still need help from an SEO expert then one is just a phone call (or email) away! |
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