Archive for February, 2010

What’s the best advertising platform for segmentation campaign on TV?
- Maurilio A. 24 / M / Niteroi – RJ, Brazil

Not sure how this relates to SEO but here we go!

If you are advertising on TV, you probably have ample finances to build keyword specific domains. I am not at all familiar with marketing practices in Brazil, but I would guess that internet access is no where near as common as TV access, let me know if that’s not true.

If internet is more common with the affluent, you could have in mind that you build on the brand you advertise on TV but use your internet marketing strategy to highlight benefits of greater importance to those that have regular access to internet.

Follow these steps to bolster your TV advertising campaign with good search engine marketing

1) Identify keywords that people search online for whom you want your brand to appear
2) Purchase domains with those keywords in them, one for each major keyword phrase
3) Setup a simple website on each of these domains.
4) Ensure these websites provide methods for visitors to follow up with your company and gain greater familiarity with your brand.

We wish you all the best!

What’s the range of average CPM for online display ads, from low to high targeting of specific demographics?
- Rob R. M / Santa Monica, CA

The range would be from $40 for 1000 impressions on a site like Manufacturing.net up to $200/1000 impressions on high traffic, demographically targeted websites.

These are for text or image ads, the higher end of the range can include flash ads as well.

Ok folks,

apparently people have been having a ton of trouble getting FileZilla to make a connection by issuing the PORT command, so here’s the scoop on how to do it (per saved connection under “Site Manager”, FileZilla v.3.3.1).

* Open Site Manager
* Select the site in question that needs to connect with PORT command
* Choose the “Transfer Settings” Tab
* Under “Transfer Mode”, select the “Active” radio button option
* Save settings by Clicking the OK Button.

Congrats! – You connection will issue PORT command whence connecting.

More Info. available here

This motto should be easy to…recall…

With the recent news about Toyota’s brake system failing on many of its cars, I stumbled upon this image and it got a good laugh out of everyone in the office…